Friday, December 27, 2019

Immigration Policy Of The United States - 1763 Words

Immigration is a timely issue that took my interest, and being an immigrant it was the first topic that came to my mind for this problem-solution research paper. It is imperative that the citizens must know that there are underlying major problems that are associated with the current immigration policy of the country. Thus, the United States’ government must address this serious problem with the majority support of its citizens. By tackling the issue of immigration, it will not just resolve one problem, but the elemental aspects that go along with it as well. The main objective of this argument paper is to increase awareness by presenting the opposing arguments concerning immigration. Also, to help enlighten the minds of the people, and†¦show more content†¦This solution will hinder the wrong people from coming to the country, and will discourage those who have ill intentions of the United States and its citizens. Take into considerations the 9/11 terrorist attack. Th ere were thousands of innocent lives perished owing to the laxity in the laws concerning immigration. In addition, according to the article â€Å"Lax Immigration Policies Invite Terrorism†, 2009 by Krikorian, he stated, â€Å"Our enemies have repeatedly exercised this option of inserting terrorists by exploiting weaknesses in our immigration system.† (Krikorian 2) On the other hand, for the second solution, a more tolerant immigration policy; Reverend Kicanas on his testimony he argued that â€Å"majority of migrants coming to the United States come not for nefarious purposes, but to either find work to support their families or to join their loved ones.† (Doak 2) This is reality for many immigrants in America. Nevertheless, take into perspective when making the decision that this reasoning can be an avenue for those who wish to destabilize the nation. The second major criterion that is linked to the immigration problem is theShow MoreRelatedThe United States Im migration Policy1199 Words   |  5 Pages In the United States immigration has almost always been a controversial topic to discuss. James Madison wrote that Our kind reception of immigrants is very proper, but it is dictated more by benevolent [sic] than by interested consideration, though some of them seem to be very far from regarding the obligations as lying on their side(Madison, James) When Madison wrote this he had no clue of the problems that immigration could cause in the modern day United States in the last five to six decadesRead MoreThe Immigration Policy Of The United States Essay922 Words   |  4 PagesHillary Clinton will continue the destructive immigration policy of the Obama Regime if she is elected president. The policy itself is helping to destroy the very nature of our country. America has always had a lot of immigration, legal and illegal alike, but now we are in crisis mode. Most of the immigrants from Central America, especially Mexico, do not want to immerse themselves in American culture. However, they do want a return of the South-West territory of Mexico. Under the Obama AdministrationRead MoreImmigration Policy And The United States1713 Words   |  7 PagesFletcher SPEA V-160 Susan Siena April 2nd, 2017 Immigration Policy This paper will be discussing immigration policy, what fixes the United States needs to make to the current policy and what aspects should remain the same. This paper will first discuss what our current policy is, then transition its focus to immigration quotas, border patrol and security, and lastly discussing refugees. In order to reform the immigration policy, we must have an open policy for refugees. We will allow refugees to enterRead MoreImmigration Policy Of The United States1017 Words   |  5 Pagesto have open and honest debate of immigration policy in the United States. It is not that there is not an immigration policy. The author presented two points of view: for immigration and for restricted immigration. For a true democracy, policies are formulated, adopted, implemented and evaluated. In the evaluation phase, challenges are made as to the effectiveness of a â€Å"living† policy. All government’s action or inaction, affects the people governed, and immig ration is no exception. In fact, it directlyRead MoreImmigration Policy Of The United States1045 Words   |  5 PagesRecently the President of the United States, Barack Obama, spoke to the country about immigration policy and measures he wants to take. He announced this past Thursday he would be easing the threat of deportation for the roughly 4.4 million illegal immigrants who are parents of legal American citizens. This paper will look into not only this new policy, but also the comprehensive policy of immigration in the United States. It will cover where the foreign-born population comes from, the mix ofRead MoreThe United States Immigration Policy1596 Words   |  7 PagesThe United States immigration policy has never pleased all Americans and probably never will. Throughout the 20th and 21st centuries, politicians have toiled continuously with the broken system. For example, Congress attempted to strengthen the western border by passing the Illegal Immigrant Reform and Im migrant Responsibility Act in 1996 (Historical Overview). Although the proposed increase in Border Patrol agents seemed promising, insufficient funding kept the act from adequate enforcement (HistoricalRead MoreThe Immigration Policy Of The United States1869 Words   |  8 Pagespeople migrate to different countries, the impact of immigration in countries, and how countries should go about regulating immigration. When discussing the ethics of immigration, it is important to view this topic from both sides and not just one side. In doing so, a person gets a sense of the bigger picture that the U.S. is currently dealing with due to immigration. With that being said, the United States should strive for an immigration policy that can benefit everyone involved as a whole. IsRead MoreImmigration Policies Of The United States1836 Words   |  8 Pages Immigration Policies Jennifer (Stark) Rinehart University of Charleston Immigration Policies Cheers to technology and the internet, the world has over the years turned to be a small village where physical and geographical barriers that hindered people’s movement from continent to continent no longer exist. As a result, people’s movements are no longer mired geographically, but rather by man-made policies. Such policies are termed as immigration policies. They denote a country’s setRead MoreImmigration Policy Of Canada And The United States1765 Words   |  8 Pagesauthor chose immigration as the topic of this report to rationalize and review its various aspects which will serve as the grounding to expand the author’s business in immigration based countries like Canada. The report encompasses the most preferred countries for immigration, immigration policies in Australia, Canada and the United States, and the economic impact of immigration. The report does not cover refugee immigration, illegal immigration and the negative impacts of immigration. There has beenRead More Immigration Policy in the United States Essay2016 Words   |  9 Pages   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  We are now in the 21st century and like the beginning of the 20th century the United States finds itself in the throes of a period of mass immigration. More then one million immigrants enter the Unites States, both legally and illegally every single year. Many argue that this new wave of mass immigration may help sustain the success that our nation is having in regard to the way of living that many American have come accustomed to and yet others believe that although our nation was

Thursday, December 19, 2019

The Merchant Of Venice Essay - 1250 Words

What’s in a Word Paper The Merchant of Venus, is a play written by William Shakespeare and is a majority of the time remembered for its scene with Shylock and Antonio. As intricate as the play wove itself, the word that seemed to occur a majority of the time â€Å"bonds†, had multiple meanings occurring throughout the play. Oxford English Dictionary (OED) tells us that Bonds can mean the bondage of a marriage, the ways of which a thing is bound or tied down, agreement or engagement binding to him of which who makes it, and a deed, by which binds himself, his heirs, executors, or assigns to pay a certain sum of money. In this play, we see a strong connection between bonds and goods reoccurring from start to finish. The term â€Å"bond†, is†¦show more content†¦The man is, notwithstanding, sufficient. Three thousand ducats; I think I may take his bond. Interestedly, instead of Shakespeare using the word bond as a way to tie Portia and Bassanio and their un dying love and promises. We find Bassanio discovering out about Antonio’s situation in a letter telling Bassanio about his lost ships and Shylocks intentions of taking his pound of flesh. The news incites a since of guilt from Bassanio which prods Portia to offer and pay twenty times the original sum. After reading the letter aloud to Portia she suggests Bassanio go to his friends aid and go back to Venice by his side. (3.2.314) Sweet Bassanio, my ships have all miscarried, my creditors grow cruel, my estate is very low, my bond to the Jew is forfeit; and since in paying it, it is impossible I should live, all debts are cleared between you and I, if I might but see you at my death. Notwithstanding, use your pleasure: if your love do not persuade you to come, let not my letter. Pay him six thousand, and deface the bond (3.2.298) This section is an instance were the word bond as the agreement between Shylock is confronted by another strong character in this play. Portia playing a strong masculine role for her house hold and new husband Bassanio. She shows her power and authority by wanting to deface the bond and pay more than the original sum, to free Antonio and help out Bassanio. This shows that even though the agreement between Antonio andShow MoreRelatedMerchant of Venice Essay980 Words   |  4 PagesEnglish essay In Shakespeare’s play the merchant of Venice the audience learns about love in many forms. Through the characters, of Portia and Bassanio, Shylock and his love for money over his daughter and Antonio and Bassanio. The audience learns through Portia that true love always triumphs. From shylock we learn that money isn’t everything it seems to be and that you should treasure your family more than money. Through the friendship of Antonio and Bassanio we learn about the love of one friendRead MoreReligion in The Merchant of Venice Essay1956 Words   |  8 Pages Religion was a major factor in a number of Shakespeare’s plays. Religion motivated action and reasoning. In Shakespeare’s â€Å"The Merchant of Venice,† religion was more than a belief in a higher being; it reflected moral standards and ways of living. In the â€Å"Merchant of Venice,† â€Å"a Christian ethic of generosity, love, and risk-taking friendship is set in pointed contrast with a non-Christian ethic that is seen, from a Christian point of view, as grudging, resentful, and self-calculating.† (BevingtonRead MoreMerchant Of Venice Essay Outline956 Words   |  4 Pages The Merchant of Venice Essay Outline Introduction: Hook: The theme is the main subject or message of a story. It is used to give depth and enhance the plot. The themes of The Merchant of Venice are used throughout the story of the play to make the plot move along and to encourage the characters into action. Bridge: When you read The Merchant of Venice by William Shakespeare there are many themes throughout the play and many lessons to be learned. Main Ideas: The most important themes are hatredRead MoreEssay on merchant of venice1394 Words   |  6 Pages The Merchant of Venice The play,  ¡Ã‚ °The Merchant of Venice ¡Ã‚ ± by William Shakespeare has two main settings. One setting is Venice, a city where many businessmen live, a place, full of unhappy and unkind people. It a world of commercial and law. Shakespeare has portrayed Venice as the  ¡Ã‚ °real ¡Ã‚ ± world. The other setting is Belmont, a city which houses a rich, happy society of beautiful people. Belmont is a fairy-tale world of music and love. In this play, it is evident that, good things happen in BelmontRead MoreEssay on Merchant of Venice1335 Words   |  6 Pages Mercy v. Justice – Old Testament v. New Testament While the conflict between justice and mercy plays a key role in determining the outcome of The Merchant of Venice, this conflict is even more important because it provides a setting for the contrast between the rigid law and rules of the Old Testament and the concepts of mercy and forgiveness as taught by Christ in the New Testament. It is in the climactic trial scene that The Duke, hoping Shylock will excuse Antonios penalty, asks him, â€Å"How shallRead MoreThe Merchant of Venice Essay841 Words   |  4 PagesIn the comedy, The Merchant of Venice, the roles and responsibilities of women is a significant social issue proposed by Shakespeare. This theme is communicated by the only three female characters in the play: Nerissa, Portia and Jessica. For example, in Act 4 during the trial between Antonio and Shylock, Portia and Nerissa disguise themselves as Balthasar and Bellario to free their friend. However, Jessica also plays a minor role in portraying the independence of Jewish w omen in a Christian andRead MoreMerchant of Venice Essay1509 Words   |  7 Pagesenemy, light-heartedness, and a happy ending for the lovers are all elements in a comedic play. William Shakespeare’s The Merchant of Venice shows that love conquers all and that you can always defeat the enemy. Even if a pound of flesh is the difference between life and death, or if one wrong person chooses the casket that decides your fate. For example, The Merchant of Venice, Antonio, not only survives the fate of having a pound of his flesh taken from his body on account of his friend that couldRead MoreEssay on The Merchant of Venice2952 Words   |  12 PagesThe Merchant of Venice is shows the dynamics of love and to what extent humans will go to show love, they will use their wealth and even be prepared to give up their life for the people they love. Both Antonio and Portia love Bassanio differently. Portia perceives Antonio’s phileo in competition with her eros, (both forms of l ove will be defined later) and throughout the play she is seen trying to defeat Antonio’s phileo and she does this by subjugating Antonio, firstly with her wealth, she offersRead MoreThe Merchant Of Venice Anti-Semite Essay2020 Words   |  9 PagesNowadays, many people consider the play â€Å"The Merchant of Venice† is one of the most problematic dramas written by Shakespeare because it promotes the prejudice against Jews or the ideology of anti-Semitism. In fact, the play depicts the villain as a devil, a usurer and a Jew who attempts to murder the good and godlike Christians for they have performed good will and mercy toward other people and ruined the Jew’s business. Whether it is his intention or not, Shakespeare chooses to create the imageRead MoreDiscrimination in The Merchant of Venice Essay1410 Words   |  6 PagesDiscrimination in The Merchant of Venice Discrimination is a resounding theme in The Merchant of Venice (Meyers). All of the characters are affected by inequality. This inequity is evidenced clearly in Shylock, the Jewish usurer. He is treated with scorn and derision by all the characters. Shylock’s misfortunes stem not from poor attributes or even a poor background; it stems from the fact he is Jewish, and what is more, he is impenitent of that distinction. If he had been more daunted by Christian

Tuesday, December 10, 2019

Archery free essay sample

Some biomechanics principles that are related to archery include balance, first class levers, newtons first law of motion and the projectile/height of the release of the arrow. Static balance refers to balance in the situation in which a set position must be maintained for a period of time, as in target sports like archery ad shooting; here the maintenance of a balanced and stable posture is essential for attaining accuracy. In archery, static balance has to be maintained while a force is applied (Hayri E. and Rafet I, 2006). For example, in archery there is a reaction force due to bow movement and the shooting of the arrow. High levels of balance in a sporting activity are dependent on the area of the base of support, the position of the center of gravity and the mass (body weight) of the performer. A wide, but comfortable, positioning of the feet aids the static balance in archery (David Lloyd, 2010). Thus, the area of the base of support is maximised within the ability of the performer to control his or her posture. In Archery there is a force of motion called inertia. According the Newton’s first law, an object at rest will remain at rest unless acted on by an unbalanced force, and an object in motion continues in motion with the same speed and in the same direction unless acted upon by an unbalanced force (Archery and Shooting Olympic Games, 2010). For example, the firing of the arrow is related to Newton’s first law, when pulling the string of the bow back and then letting it go. The inertia of the string carries the arrow outwards giving it speed and continues in the same motion and speed until it is stopped by the target that it hits. The position of the fulcrum, lead or effort used when firing the arrow, determines what class lever is used in archery. Because the effort is used in pulling the string back, the load is at the front where the nocking point is and the fulcrum is at the lower limb, this shows that the action of firing the arrow uses the first class lever (1996, Lever Action Archery Bow). Figure 1 Figure 2 Between the above two images, one of a professional shooting technique and the other being a photo of my personal shooting technique, there are few similarities and differences shown. Similarities include a similar size of base of support, as both the feet are in line with the shoulders. Another important similarity between me and the professional is that our left arms are straight, so when we fire the arrow, our aim is more stable. However there are differences that can be seen between these two images, such as my right arm being pulled too far back, unlike the professional, where his arm is only pulled back at his chin. Another difference is the direction of our aims. My arrow seems to be pointing more low than the professionals shot, causing my arrow to have a less accurate shot at the bullseye. The professional’s line of gravity is perfectly straight in the center of his body, though my line of gravity is on a slight angle, as my posture is not as straight when I fire. Lastly, my elbow is slightly pointing upwards when, like the professional, it should be facing straight in line with my arm. Thus, there are few similarities between the two images which shows that some of my technique is correct, however there are obvious differences which proves that there are few areas of improvement in my technique, for me to perform better. Two main areas of improvements that I should be working on, is my accuracy and my line of gravity. In order to improve my accuracy, my elbow must not be pointing upwards, so my aim and shot will be more accurate, thus I will perform better. When drawing the string, the elbow must come around enough to be as much in line as possible. When doing this, it will help in setting the rear scapula down, which will keep a low rear shoulder and fill the back muscles as much as possible. As soon as the drawing takes place, The Law of Acceleration will apply. Consequently drawing positively will improve your performance, instead of drawing slowly and cautiously. This will also obtain the drawing elbow into line early (KSL International Archery, 2008). To correct my line of gravity I must have a better posture before firing. Leaning back in archery is unhelpful as it leaves the body unbalanced, with the front shoulder rising out of the socket. The spine should remain vertical throughout the process of drawing the bow and shotting the arrow, as it will place the line of gravity in the enter, allowing you to perform better and be balanced (Imperial College Archery Club, 2000). Sport psychology is another technique that is positively effective in your performance, and it is said that 85% of the success in archery is due to mental and physiological factors (Alain Geiser, 2008-2009). Two specific psychology techniques that I use when performing archery are concentration and positive thinking, which I find very effective in my performance. Conce ntration is the action or power of focusing one’s attention or mental effort and positive thinking is the act of thinking good or affirmative thoughts. When I concentrate, it gives me self-control, which is essential. I concentrate specially on the target and my goal, avoiding everything around me. This will keep me from distractions and I can control the timing of when and where to shoot. The positive thinking encourages me to not give up and keep on trying, and is the answer to momentary difficulties. It also stops me from regretting the first bad arrow shots and to try to improve my next shot, which I find helpful. In conclusion analysing your performance helps you identify what specific techniques you need to improve on in the sport. When analysing my performance in Archery, relating to correct biomechanical principles, and identifying areas of improvement in my techniques, gives me a better understanding of proper skills I should use, that will lead to a successful performance. Also that sport psychology techniques are very effective in great performance. Reference: * Hayri E. And Rafet I. / ARCHERY BIOMECHANICS: A KINEMATICAL APPROACH/ 2006/ Retrieved 14/11/12 from http://www. asbweb. org/conferences/2010/abstracts/140. pdf KSL * InternationalArchery/ The KSL shot cycle/ 2008/ retrieved 14/11/12 from http://www. slinternationalarchery. com/Technique/KSLShotCycle/KSLShotCycle-USA. html * Coaches and Standards Committee. (2007). Shooting Techniques Biomechanics. Retrieved October 26, 2012, from http://www. pioneerarchers. com/Member%20Portal/Info/Biomechanics. pdf * Prashant, A. (2010). Archery and Shooting Olympic Games. Retrieved October 27, 2012, from http://lofi. forum. physorg. com/Archery-And-Shooting-Olymp ic-Games_30070. html * David Lloyd/ Balance and Agility/ 2010/ retrieved 14/11/2012 form

Tuesday, December 3, 2019

TOMS shoes Case Study

Case Study Summary TOMS’s shoe was a brainchild of Blake Mycoskie. He established the company in 2006 with the aim of donating one pair of shoes to a poor child elsewhere for every pair of shoes sold by his company.Advertising We will write a custom assessment sample on TOMS shoes specifically for you for only $16.05 $11/page Learn More This idea came after Mycoskie paid a vacation in a remote village in Argentina where he personally witnessed poor children who could not afford shoes walking bare footed oblivious of the dangerous skin disease called podoconiosis that could be transmitted from soil. He had passion for these children and could not think of a better way to help them apart from setting up a for-profit shoe company that would supply children with shoes every year. In addition, the unique design of the low-cost alpargatas shoes traditionally made by local Argentineans had a unique design not common in the north. As a result, Mycoskie th ought of starting up a shoe manufacturing company that will not only emulate the design, but also improve on it. In other words, he was determined to introduce a unique fashion makeover in the manufacture of shoes (Armstrong Kotler, 2011). Since 2006 when TOMS shoes was incepted, the company has given out tens of thousands of shoes to poor children across the world. Moreover, TOMS shoes has struck licensing deals with quite a number of companies with the aim of not just marketing the product but also sensitizing the entire populace on the need to assist needy children. For instance, Ralph Lauren has been one of his partners alongside other retail stores scattered across New York ad other states. For Blake Mycoskie, running a one-for-one business model will ensure sustainability of the business. As he argues, he could have spent the whole half million dollar to donate shoes for poor children only once but be unable to assist them thereafter. However, the one-fo- one model is a susta inable way of keeping the business afloat apart from fully participating in philanthropic activities.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing theories The most vibrant marketing tool for TOMS shoes has been charity work or philanthropic activities. Even in the midst of recession when most retail and wholesale business were underperforming, TOMS remained profitable. When other companies were reducing their workforce, TOMS was hiring even more. The company has grown from a local little known firm in United States into a renowned shoe manufacturing firm with subsidiaries across the world. For instance, it has manufacturing and distributing plants in United States, Argentina, South Africa and Ethiopia. As a marketing theory, philanthropy has worked well for TOMS. It has created a very powerful network for the company in the sense that people like associating themselves wi th businesses which do not just seek profits, but do so for a particular cause. For TOMS, this cause has been realized through giving out a pair of shoes to a poor child whenever a pair is sold by the company. Mycoskie had really struggled for some time thinking about the type and nature of business that would elicit passion to him, over and above making profit. After participating in The Amazing Race with his sister and later came across the needy children in Argentina, he had his goal rightly fixed in place. At this point, it is imperative to note that the choice on which type of charity marketing to engage to engage in is usually a more difficult decision. There are quite a number of businesses on the ground which does participate in charity activities as a way of marketing their products but unfortunately, the outcomes are not impressive. In the contrary, Mycoskie chose a charitable business that he personally believed in. He had affinity and passion for it. As a result, he spen ds a lot of his time distributing thousands of shoes to needy children and sometimes playing with them. Philanthropic marketing needs to offer a meaningful exposure not just to beneficiaries of the charity, people with influence should also be able to identify themselves with such businesses (Armstrong Kotler, 2011). Besides, the best talent and skills should be brought on board whenever carrying out philanthropic activities. In this regard, TOMS has been doing quite good.Advertising We will write a custom assessment sample on TOMS shoes specifically for you for only $16.05 $11/page Learn More The company has received several recognitions in United States. For instance, the company received a People’s design Award way back in 2007. In addition, TOMS has excelled beyond imagination in line with social entrepreneurship. In terms of attracting talent, Mycoskie argues that it would be an exercise in futility if employees work with the knowledge of m eeting a need somewhere while individually, they are not inspired or motivated within their line of duty. The company confirms that motivation is crucial for its workforce. In most cases, psychological desires precede motivation. An employee who is intrinsically motivated does not necessarily require to be impressed by external factors before working smart to improve the productivity of an organisation. However, most employees would appreciate to be externally motivated, either by the style of leadership in place or better working conditions, where job satisfaction is not an illusion but reality. It is therefore most important for the management at TOMS to devise ways and means of maintain a high level motivation to employees for sustained productivity (Armstrong Kotler, 2011). One away through which TOMS can motivate its huge bulk of employees is by enriching their jobs. The different roles and responsibilities assigned to employees should be designed in a manner that it will prov ide chances for growth, attaining set goals and recognizing achievements. Job enrichment should also entail greater authority among employees to exercise not just their skills and competences but also the unique talents which each one is endowed with. TOMS employees can be motivated through a well defined process of setting goals for the organisation. Studies have revealed that people tend to be motivated to work when there are certain goals to be achieved after a given period of time. At this point, it is undisputed that TOMS can attain its short, medium and long term goals once they have been set. Nevertheless, it implies that employees will only be motivated when they are part and parcel of goal setting.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, each group member within wider TOMS community should be made to visualize the importance of the goals being set. In most cases, employees will not inject an additional effort if they have no clear idea on how the set goals are going to beneficial, not just to the organisation, they should also derive quantifiable benefits upon achieving the goals (Kaynak, 2002). Goal setting as a way of motivating employees comes with its own cost if it is to be successful. Firstly, there are five core principles which the management at TOMS should bear in mind for this theory to be fruitful: the set goals should be clear, challenging, demonstrate high level of task complexity, have a feedback system and also demonstrate commitment. The performance of employees and their general commitment to the well being of a organisation is paramount. The commitment of employees in organizations in relation to corporate social responsibility is very important if any positive growth is to be realized. O rganizations which optimize on the potential of employees in their different areas of skills, competence and talent are more likely to reap huge benefits alongside meeting the needs of consumers in the dynamic market. Moreover, there is a close link between organizational commitment and the general social corporate responsibility (CSR). Through well coordinated CSR, employees and above all, the target market will be able to build long terms relationship. This will in turn create a healthy ground for customer loyalty towards consuming products and services from a particular organisation (Kaynak, 2002). One significant attribute of employee-focused CSR is that organizations can boost the performance of their employees by engaging then in social exercises like in the case of TOMS. One way through which this can be achieved is through involving the employees in the process of identification of the community needs as well as charting the way forward on how to meet the very needs. Further , organizations ought to involve the welfare and overall well being of employees in the course of discharging corporate duties. Consumers complete the channel of production and as a result, their needs should also be met. The success of the benefits derived from employee-focused can only be met if the respective organizations comply with the government requirements. Case study questions What trends in the marketing environment have contributed to the success of TOMS’s shoes? TOMS shoes has benefitted a great deal form the current marketing trends in place. It is worthy to note that trends in marketing have changed a lot especially with the introduction and adoption of internet as a marketing tool. Similar to most companies, TOMS shoes is also ridding on the merits of internet marketing. For instance, the company has made managed to market its One day Without Shoes event through the internet. By joining this marketing bandwagon, TOMS is currently well known around the world. T he second most popular marketing entails the use of Search Engine Optimization (SEO). Using search engines to locate companies and their product offering has continually grown in popularity and it has equally been good riddance for TOMS shoes. Search engines enable sites to appear and be easily seen by prospective clients. Most companies are currently are utilizing SEOs to drive more traffic into their sites. More benefits can be derived when SEO is used appropriately. TOMS is also upbeat in the use of video marketing in marketing itself to the world. It is a common and growing concept through which businesses are utilizing as an outreach channel for the target market. It is a trend that has gripped the market bearing in mind people will generally prefer to watch a video clip as a piece of advertisement in preference to reading. Video marketing engages the prospective client both by sight and sound (Wang, Wang Williams, 2010). The intensive use of social media is also taking shape and growing very fast in today’s marketing world. At first, social media was never thought to be an effective tool in marketing. However, it has gained popularity and most companies have opted for it. As a viral marketing tool, the use of social media such as facebook, twitter and blogs is generally affordable. Finally, TOMS has also not been left out in e-mail marketing. It is one way of reaching out for a large number of people within a very short time. Besides, costs associated with e-mail marketing are relatively low. Did TOMS’s shoes first scan the marketing environment in creating its strategy, or did it create its strategy and fit the strategy to the environment? Does this matter? TOMS shoes is a story of innovation and an original idea that incorporates charity as well as profit making. Its uniqueness is what makes the company stands out. As such, TOMS shoes created its own marketing strategy and then fitted it into the marketing environment with the aim of mak ing a difference in a poor child’s life as well as driving the company toward profitability (Wang, Wang Williams, 2010). There are several practices within the company that support this position. For example, the one-for-one movement is characteristically unique; for every pair of shoes sold by the company, one pair is charitably given out to a needy child. It is a simple but unique business model. Surprisingly, the strategy fitted so well into the environment since clients were well convinced that it was for a worthy cause. It really matters for a new business entering a competitive market to devise marketing strategies that will be above par relative to other competitors. TOMS shoes did not have to scan the environment first and develop parallel strategies. Rather, it came up with an unfamiliar marketing concept that has seen it grow by leaps and bounds. Is TOMS’s strategy more about serving needy children or about creating value for customers? Realistically speakin g, TOMS’s shoes serves both purposes. Firstly, Mycoskie had long thought of a business plan that would not merely generate profits, but that which would elicit passion, fun and interest. He was already running a personal company but he was not fully convinced if it was the right thing to do. According to the video case, the inception of TOMS shoes was a turning point for Mycoskie since he could do business as well as engage in charity work at the same time. From the view of things, he loves children. On the other hand, Mycoskie was also inspired by the native design of the traditional Argentina shoes. He felt that by exporting the design to United States, people will love it, and he did exactly that. For him, it was a vacation turned business venture. As can be noted both in the text and video case, TOMS shoes are found in various designs. The company is continually working on other innovative ways of improving both quality and design in order to meet the tastes and preferenc es of customers. In spite of TOMS success in the manufacture, sell and charitable distribution of shoes, the company can still widen its business scope in reaching out for a bigger population. It is pertinent to note that TOMS shoes is currently operating in just two African countries namely Ethiopia and South America. Worse still, there are millions of children who have not been reached yet. In order to improve the outreach program, it is vital for TOMS to decentralize its shoe manufacturing and marketing operations in the needy areas so that the shoe drops can be implemented quite easily. In addition, the One day Without Shoes event should be made more public and well known. The company should devise more rigorous marketing tools that will see it sell more shoes and donate more as well. For instance, Search Engine Optimization (SEO) is one area that has not been utilized optimally. References Armstrong, G. Kotler, P. (2011). Marketing: an introduction, (10th ed.), New York: Pears on Prentice Hall. Kaynak, E. (2002). Strategic global marketing: issues and trends, New York: Haworth Press. Wang, J. Wang, G. Williams, L. (2010). Able Trend: Identifying and Analyzing Market Trends for Trading Success, Hoboken: Wiley Sons. This assessment on TOMS shoes was written and submitted by user Nathalie Mercado to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Wednesday, November 27, 2019

Free Essays on Military Tribunals

Military Tribunals: Unjust and Unnecessary Nearly 200 years ago, the creators of the Constitution wrote that â€Å"In all criminal prosecutions, the accused shall enjoy the right to a speedy and public trial, by an impartial jury of the State and district wherein the crime shall have been committed, which district shall have been previously ascertained by law, and to be informed of the nature and cause of the accusation; to be confronted with the witnesses against him; to have compulsory process for obtaining witnesses in his favor, and to have the Assistance of Counsel for his defense.† The sixth amendment of the Bill of Rights guarantees that every person who is a United States citizen is entitled to a â€Å"speedy and public† trial. Bush’s new proposal of military tribunals is the antithesis of what the sixth amendment guarantees. By lying down new rules that contradict our Constitution, Bush threatens the very foundation that our great nation was built on, which is the foundation of just and fair r ights, rights that will be protected under any circumstance regardless of how convenient it would be to ignore them. Tribunals are wrong because they blatantly defy our Constitution. Our Constitution is what keeps all the power in every branch of the United States checked. The American Civil Liberties Union refers to the tribunals as â€Å"part of an ongoing erosion of the basic checks and balances that are so central to our democracy.†(ACLU 1). Without a Constitution, there would be no order and no system of government. By disregarding what is written in our constitution and allowing these tribunals to take place, Bush has single-handedly â€Å"distorted [the Bill of Rights] beyond recognition.† (Stephen 2) It is true that â€Å"Congress gave [Bush] the power to use all necessary and appropriate force to fight terrorism† but that does not mean that the solution is tribunals. (Biskupic 1) Tribunals take away a person’s right to... Free Essays on Military Tribunals Free Essays on Military Tribunals Military Tribunals: Unjust and Unnecessary Nearly 200 years ago, the creators of the Constitution wrote that â€Å"In all criminal prosecutions, the accused shall enjoy the right to a speedy and public trial, by an impartial jury of the State and district wherein the crime shall have been committed, which district shall have been previously ascertained by law, and to be informed of the nature and cause of the accusation; to be confronted with the witnesses against him; to have compulsory process for obtaining witnesses in his favor, and to have the Assistance of Counsel for his defense.† The sixth amendment of the Bill of Rights guarantees that every person who is a United States citizen is entitled to a â€Å"speedy and public† trial. Bush’s new proposal of military tribunals is the antithesis of what the sixth amendment guarantees. By lying down new rules that contradict our Constitution, Bush threatens the very foundation that our great nation was built on, which is the foundation of just and fair r ights, rights that will be protected under any circumstance regardless of how convenient it would be to ignore them. Tribunals are wrong because they blatantly defy our Constitution. Our Constitution is what keeps all the power in every branch of the United States checked. The American Civil Liberties Union refers to the tribunals as â€Å"part of an ongoing erosion of the basic checks and balances that are so central to our democracy.†(ACLU 1). Without a Constitution, there would be no order and no system of government. By disregarding what is written in our constitution and allowing these tribunals to take place, Bush has single-handedly â€Å"distorted [the Bill of Rights] beyond recognition.† (Stephen 2) It is true that â€Å"Congress gave [Bush] the power to use all necessary and appropriate force to fight terrorism† but that does not mean that the solution is tribunals. (Biskupic 1) Tribunals take away a person’s right to...

Saturday, November 23, 2019

Aims and Objectives of Apple and Mk Museum Essay Example

Aims and Objectives of Apple and Mk Museum Essay Example Aims and Objectives of Apple and Mk Museum Paper Aims and Objectives of Apple and Mk Museum Paper The two businesses I have chosen are Apple and Mk Museum because I have visited and done in-depth analysis of both businesses by you online sources which are located in my bibliography. As per doing my in-depth analysis I have come to knowledge about both businesses aims and objectives. My reasons for researching the businesses were that I wanted to know how the both became a business and how did they reach this level of popularity and success. My plan was basically carried out by mainly doing allot of research and looking for appropriate sources to help me gather information. But I mainly focused on finding out allot of information about the business and I found out that Apple was founded by a man called Steve wozniak and Steve Jobs. Apple was established on April 1, 1976 by Steve Jobs Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. The Apple I went on sale in July 1976 and was market-priced at $666. 66 ($2,723 in 2012 dollars, adjusted for inflation. I have also found out that Apple operates in the secondary and tertiary sector and that it has been achieving its aims and objectives by revolutionising the phone market and providing the customers with new ways to connect with each other that no other business was doing by making new phones the company success went up by a lot as the new invention like the I phone 5 which with each sale has profited Apple with ? 400 which with all other products sales is made Apples sales worth more than all of Microsoft and12 Times the global market rate. Also by doing my research I have come to know about the business Mk Museum which is a charitable trust with the director of the museum Bill Griffiths and the rest volunteers in the business Bill Griffiths is the only one who gets paid and the money that pays him comes from the museum cafeteria and gift shop by getting therefore the is achieving its aims and objectives but also its purpose of the business is to provide new and effective ways of telling people about history which they are doing at the same time they operate in the tertiary sector . By comparing the aims and objectives I have come to know that there are a few similarities between them but they’re are not alike in business as they both have different way of connecting people as the museum connects people with the history and apple with phone market both good ways but it’s the aims and objectives of both businesses which are different because on one hand Apple want be the best renowned phone and tablets company but faces obstacles which are other phone and tablet companies and on the other hand Mk museum wants to attract new possibilities and customers to the business which are both achievable but the main similarities is that they both have other business rivals. The way the both were investigated is kind of similar as for Mk museum the information was right on the website and for Apple some was on the Apple website and some was located on different websites which are located in my bibliography. The competitors of the business Apple are other phone companies like Samsung for example who always try to compete with Apples new products but so far have failed as to the result of Apple unleashing there new product the I phone 5 which has mesmerised the nation as the Apples Iphone sales have gone up by 142% and still rising with new customers buying everyday and by doing this Apple has still managed to retain its old customer by giving the gift vouchers in the post and selling them good deals. This is helpful as the customers are getting something in return from the company as well as the purchased product this gets the customer to come again. Apples inventions make Apple millions every year and there profit margin keeps rising with every invention and the new Iphone 5 is very successful and has become a iconic phone name and legacy. Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. In order to promote the device, the company featured its debut at tech events and is highly advertised on the web and on television. On the other hand Mk Museums competitors are other museums located nearby or in the area itself that meaning that Mk Museum has to find new ways to attract customers and at the same time retain its customers as this is more difficult because the business rivals are located in the nearby or same area which means attracting customers is more harder as they have to engage in regular and different activities to attract the public which they are doing on a basic level. The aims and objectives are being met take Apple and its aims and objectives to† maximize profit† and â€Å"to be the dominant high-tech brand in the whole world† these are being met by retaining customers and developing new products staying unbeatable in the phone market and giving customer what they want and also showing customers that there are more incredible ways to connect to each other and also to connect to the world at the same time this being achieved as they keep modifying and releasing new products on regular time format this is attracting public attention which makes them want to see the product and engage them in what new software and apps and the capability of the phone itself is and not just adults the young generation are very enthusiastic about the new products and then make the parents buy them and show them how good they are. This is all done by selling new products at the price which suits Apple products are sold piece by piece this make the cu stomer buy accessories and other phone components this make Apple allot of money as this is partly the course of their success.

Thursday, November 21, 2019

I will upload the specific question later on the file Essay - 4

I will upload the specific question later on the file - Essay Example National security in the US has been a topic of debate in both the social and the political settings for the last one and half decades ago. Tracing the issue back to the 9/11 attacks, it was confirmed that the US has various political enemies whose dedication to projecting mayhem on American Citizens continues to be one threat of living in the US. However, while politics have driven various Arab nations to host and accommodate extremists, it is also confirmed that the US is guilty of applying force in interrogation through Special Forces and the CIA (Cole A, para. 1-7). Since the 9/11 attacks, the treatment of terror suspects changed under the Bush administration where various terror suspects are reported to have been tortured and in some instanced killed in the process. An example of trial injustice under the arms of the CIA is one Zacarias Moussaoui whose connection with the terror attacks raised debate over the authenticity of the US Constitution in the operations of the CIA. Zacarias, while seated in a jail cell for immigration charges was considered a suspect of the events of 9/11 (UMKC, para. 1). Although at first the information appeared blurred and far from a rational explanation, Zacarias connected to the events through the consideration of funds he was receiving through wire transfers as well as enrolling for aviation classes for flying Boeing 747 not having flown a smaller plane (UMKC, para. 1). Although Zacarias was considered the first terror suspect to be tried in the US, it is confirmed that the approach employed by the CIA adds up to higher authority (Cole A, para. 1-7). Under the Bush authority, many are the times when torture and application of the ‘Dark Side’ have been associated with the administration (Linder, para. 1-5). Examples of torture and the application of the ‘Dark Side’ as alleged by

Wednesday, November 20, 2019

Adapting Curriculum for Multicultural Classrooms Coursework - 1

Adapting Curriculum for Multicultural Classrooms - Coursework Example As the report declares it is very difficult for some to adapt to the American mainstream curriculum due to their diversity. Consequently, the current curriculum has very little aspects of diversity. It mostly suits the dominant group that is mainly the students of American origin, especially those who grew in uptown cities. Therefore, it is very difficult for the other students to identify with the American culture and thus learning is hindered. For example, students from Vietnam have very different passive learning patterns in relation to their American counterparts. Subsequently, teachers and other students don’t understand this and therefore view the Vietnamese as dump and stupid. The traditional curriculum also views Israeli students to be rude and obnoxious because they have a culture of openly criticizing a teacher when they feel like he is saying something wrong. These cultural aspects are affecting learning of the students. The teachers too have a hard way since they u se the same teaching approach to such a different and diversified group. As such, it is necessary to address cultural diversity so as to create a balance and address the learning needs of all the students. This discussion emphases that the plan to adapt the curriculum to include all students and families was developed to counter the problem of diversity. The traditional curriculum will be altered to even include subject content to include a multi-culture content.

Sunday, November 17, 2019

Kite Runner Themes Essay Example for Free

Kite Runner Themes Essay Baba expresses a great deal of pride and attachment to the afghan culture so the move to America fills Amir and himself with a loss of heritage and identity. The escape from the previous culture however allows Amir to escape the incident of rape upon his best friend Hassan which has left a bad taste on his childhood. In America Amir doesn’t turn away from his Middle Eastern culture, and asks Soraya’s father, the general for permission to marry her even though he spurns it slightly by talking to her privately without consent. Amir towards the end, becomes proud of his blended culture. Although he enjoys visiting Pakistan, eating the traditional food and hearing references to childhood legends, he also likes the feeling of hope and freedom he gained from America. Social Inequality From childhood, Amir recognizes the difference in social standing between himself and best friend Hassan. As a Pashtun, Amir enjoys privileges of being a higher class and his father being a successful man whereas Hassan is poor and he and his father face prejudice from people every day. Despite this, Hassan and Ali are content with their lower class life and are good natured human beings. Hosseini is trying to convey that your social standing in society does not determine what kind of person you are and if you are better than someone else. You can only truly be better than someone else morally and having saint-like characteristics. During Amir and Hassan childhood, they’re differences of social class are conveyed by living standards, Hassan being illiterate and physical appearances. These are individually important but as a whole they all convey irony in the fact that it is Hassan who is content with life and Amir who is not. Later in the novel, Hazara prejudice which is taken to the extreme as they are massacred and abused by Taliban officials, such as Assef. When Sohrab returns with Amir to America, Amir is quick to dispel any mention of class as he believes it is has influenced his and Sohrab’s life too greatly and he perhaps finally sees them as his equals which he was afraid to do so as a child(never referring to Hassan as his friend). Personal Responsibility Many of the actions of the main character stem from personal responsibility. Baba takes on the responsibility of Ali from his father, who took him in when he was a child. He lets Ali and his son work for him, offers them shelter and food; making them feel part employees and part family. Air later realises this ‘personal responsibility’ baba showed for Ali may stem from his guilt of betraying Ali and fathering Hassan. Amir feels responsible for all the bad occurrences which happened to Hassan and his father. He feels many of the events which occurred later in the novel are down to him being too cowardly to prevent Hassan being raped. Though many suffer from the Taliban’s ruthlessness, he believes the events that happened to Hassan’s family are his responsibility/fault. The feeling of responsibility is what drives Amir to return to Afghanistan, to rescue Sohrab. Rahim Khan plants this idea in Amir’s head and suggests this is the way to achieve closure and absolution for the past. After he rescues Sohrab, Amir feels responsible for the boy in a different way and wants to protect him from anymore pain; furthermore, he sees Sohrab as a way to fill the emptiness in the marriage from his and Sorayas infidelity. Identity and Self- discovery Throughout the novel the protagonist struggles to find his true purpose and find his identity through noble actions. Amir’s failure to be loyal to his friend at such a crucial moment defines this conflict. His endeavour to overcome his own weaknesses appear in confronting Assef, returning to a war torn country oppressed by the Taliban and even his carsickness whilst during with Farid. The revelation of baba later in chapter 17, allows Amir to discover who his father really was and how alike they were in terms of betraying people who loved and were loyal to the end to them. The return to Afghanistan allows Amir to find out the type of man he can become and to confront his past which he has so desperately tried to bottle up. Family, Fathers and Fatherhood Family relationships play a great part in this novel but mothers are strikingly absent. Amir and Hassan grow up without their mothers and this is exemplified through the tension of Baba’s treatment of his sons. He makes it clear he is disappointed Amir is bookish, cowardly to protect his social standing and stick up for Hassan whilst on the other hand, he never publically acknowledges Hassan as his own son- although he shows a great deal of affection to Hassan. Likewise, General Taheri is a similar traditional, highly critical father who chafes his daughter for rebellious behaviour. The theme of family is then reintroduced when Amir and Soraya are unsuccessful in starting their own- punishment perhaps for their pasts or that Amir has yet to face up to his. The adoption of the troubled Sohrab however, provides them with the attempt to begin a complete family based on love and honesty. Journey and Quest The novel is mostly based around Amirs departure from Afghanistan as a young teenager and his return as a middle aged man to the war-torn country. At the same time, it is a symbolic quest. Amir makes great sacrifices to pursue his quest to atone for past sins by rescuing his nephew Sohrab in the hands of the Taliban. Symbolised at the beginning of the novel with Amir cutting his fingers with the kite string in order to sacrifice himself for his father’s love, sacrifice plays a big theme also. Amir towards the end of the novel again, willingly cuts his fingers, to revive his spiritually wounded nephew who is suffering from depression. By the end of the novel, this significant symbol of sacrifice shows how much Amir has morally developed as he is willing to sacrifice much in order to save Sohrab from a similar fate and to protect him. The most part of the novel is Amir hiding from his past and by returning to Kabul he is taking that all important journey to have complete redemption. Political power and Abuse The events of the novel occur against the backdrop of political change, the rise of the Taliban government. Assef, Hassans rapist and bully, who becomes a high ranking Taliban officer, embodies the consequence of abuse of power and violence and oppression caused by the Taliban. Assef is a sociopath who thrives in the atmosphere of chaos. Interpersonal violence leads to the split of Hassan and Amir; on a national scale the abuse of power by communist backed soviets results in massacres and Afghanistan forces to go into exile. The abuse of power and abuse is an important reference to how the hazara’s have been treated. From humiliation at the beginning of the novel for their looks to being massacred and horrifically abused. When General Taheri demands an explanation for their adoption of Sohrab, he echoes the discrimination against this entire ethnic minority and in a sense, Baba also condones the attitude towards Hazara’s by not admitting that he fathered a Hazara son. Kites After Hassan gets raped while running his kite, Amir cannot separate kite fighting and running from his own betrayal and cowardice. Therefore, even after all of his injuries and trials on Sohrabs behalf, it is the act of kite running that finally makes him feel redeemed. Beyond their significance to the plot, kites have multiple layers of symbolism in the story. One of these layers involves the class difference between Amir and Hassan, which largely dictates and limits their relationship. In kite fighting, one boy controls the kite while the other assists by feeding the string. Just as Hassan makes Amirs breakfast, folds his clothes, and cleans his room, so does he cater to Amir in kite tournaments. Even though Hassan shares in the excitement of kite fighting, he does not actually have control over the kite. Hassan may help the kite lift-and-dive, but Amir is the one who claims a victory. Hassan may catch a cherished rival kite and hold it in his arms, but always to bring it back to Amir, to whom it then belongs. His joy is vicarious, just like his experience of wealth and privilege while living in Babas household. In order to free himself of selfishness and cowardice, Amir must go from being merely a kite fighter-someone who seeks glory-to a kite runner, someone who genuinely does things for others. The activity of kite fighting is violent by nature. The kites battle and so too do the children flying them. The string, which is covered in ground glass, carves deep gashes into the fliers hands as they try to cut each other down, and once kites fall out of the sky, the kite runners retrieve them with the same furious determination as, say, a hunting dog does a slain bird. In its violence, kite fighting represents the conflicts that rage Afghanistan nearly throughout the course of the novel. When Hosseini paints us a picture of hundreds of kites trying haphazardly and with great determination to cut each other down, he shows us also the warring factions of Afghanistan overthrowing one another. At the same time kite fighting is violent, the mere act of kite flying is innocent and speaks of freedom. Amir and Hassan do not have control over the differences between them; in fact, they are both the victims of a lie, and their relationship would have been different had they known they were brothers. Yet despite their differences and the symbolism of their respective kite-fighting roles, flying kites is an activity that brings the boys together. For a moment, they are part of a team. For many years, Amir feels as though he and Hassan are adversaries for Babas love. After the rape, Hassans very existence infuriates Amir because it reminds him of his cowardice. Despite all this, when the boys fly kites together, they are on the same team. They are more like brothers then than perhaps any other time, because the activity is somewhat mutual. It allows them to momentarily escape their differences and enjoy a shared sense of exhilaration and freedom.

Friday, November 15, 2019

Data Warehouse Characteristics And Definition Information Technology Essay

Data Warehouse Characteristics And Definition Information Technology Essay A data warehouse provides an integrated view of the customer and their relationship with the organisation by bringing together the data from a number of operational systems. A data warehouse provides a complete picture of the enterprise by focusing on its enterprise-wide components like profits, sales and customers by looking beyond the traditional information view structure. These components require information from various sources as they have both organisational and process boundaries. The data warehouses are made up of large databases. These databases store the integrated data of the enterprise. This data may be obtained from both, internal as well as external sources. Internal sources of data refer to the data that is obtained from the operational systems of the enterprise. External data sources are the government bodies, third party organisations, business partners, customers etc. These databases also store the metadata that gives a description of the content of data that is st ored in the data warehouse. The data warehouses are designed and constructed in a denormalized manner. This is done to replicate the dimensional view of the business by the user. This makes it possible to better analyze, examine and summarize the data. This can be done over different periods of time and at different levels of detail when the data structure is denormalized. The data warehouses have a time dimension where all the data is time stamped. This is done so that the data can support the reports that are used to compare the figures from the earlier months or years. It is helpful for the decision takers of the organisation to better understand the trends and patters of the market and customer behaviour over the period of time. The data warehouses contain both atomic as well as summarised data. The atomic data is the data that provides a great level of detail. This makes responding to queries a faster process when the tasks are at the highest level of detail. As the name sugges ts, the summarised data provides a quick summary of data and does not go much into detail. Thus only storing summarised data is not an option. However, the storage of atomic data requires much larger space. 2.2 Purpose Previously, the data was not easily accessible because it was stored in environments which were unfriendly and not easy to access. The data warehouses solve this problem by providing access to the integrated organisational data that was stored in such environments. The data warehouses provide security either by their front-end applications or from the database servers. As a result, the users can now have a secure connection to the warehouse from their personal computers. Because the data warehouses provide integrated data, the need for users to understand and access operational data is greatly reduced. The information provided by the data warehouses is consistent and is of high quality. They are the common source of information for the organisation. Due to this there is consistency in the data and the organisations decision making process becomes much easier. They are also used to store historical data. Actual historical data is not stored on operational systems but is simply loaded and integrated with the other data in the warehouse so that it can be accessed quickly. Data warehouses provide the ability to their users to view the data at different levels of detail and go through it as and how they require. Such freedom to view the data from different angles improves the analysis process by reducing the time and effort required to collect, format and present the information from the data. To make the information technology infrastructure of the organisation stronger, the data warehouses distinguish between analytical and operational processes. They provide additional system archite cture to execute the decisions. With the focus of the data warehouses on achieving the requirements for business decisions, they are the best suited systems for the redesigned decision-making business processes. 2.3 Trends in data warehousing Data warehousing is no longer just a concept or used for educational purposes only. It has become mainstream. Almost 90% of the multinational corporations either use data warehousing or are planning to implement it. Data warehousing has transformed the way business analysis and decision making takes place. The organisations that already use it have witnessed the enormous benefits that it has to offer. Web technologies have only added to the benefits provided by data warehousing and has paved the way for easy delivery of critical information. There have been many changing trends in the field of data warehousing since its evolution. Scientists have always felt that technology has been the driving force behind data warehousing. But now, the softwares being used have had a significant progress rate and in the years to come, we can expect data warehousing to take a major leap not only in software but also in optimising queries, indexing big tables, improved data compression and expanding dimensional modelling. Real-time warehousing Real -time data warehousing is increasingly becoming the focus of top executives in the organisations. As compared to conventional data warehousing, real-time data warehouses provide the most recent views of the business and are dynamic in nature. A conventional data warehouse is more passive in nature and provides historical trends. The tools of business intelligence along with the data warehouse have been mainly used to make strategic decisions. But now they are required more for making tactical decisions on a day to day basis. There is a lot of pressure in the companies as they are expected to come up with real-time information with everyone connected to important business processes. Providing real-time information has increased the productivity of the companies tremendously. However, there a number of challenges that the company has to face while trying to do so. Data types Previously the companies included mostly numeric structured data in their data warehouses. This divided the decision support systems in to two parts, one that worked with structured data and the other one that worked with knowledge management involving unstructured data. Most of the structured data is numeric and most of the unstructured data is in the form of images. Now, if we were to consider a situation where the decision maker of the company has to perform an analysis in order to find out about the top-selling products, where he/she would like to take a look at the images of the products for further decisions, then this wouldnt have been possible. This fact has been realised by the organisations and therefore the need is felt to integrate both the structured as well as the unstructured data in the data warehouses. In order to include the unstructured data in the data warehouses, the vendors are considering multimedia like images and texts as just another data type. They are stor ed as binary large objects and are considered to be a part of the relational data. They are defined as user-defined-types by the user-defined-functions. But it is not possible to simply consider all binary large objects as relational data type. That is because, if we were to consider video clips, there would be a need for a server that is able to support delivery of multiple video streams at a given rate along with audio synchronisation. After having included unstructured data in the data warehouses, there should also be a way to search for this data. Without proper ways to search for this data, the integration of unstructured data will prove rather useless. Vendors have now started providing search engines so that the user is able to search for all the information that he/she requires. The example of such a mechanism would be the query by images mechanism. Its purpose is to let the user search for pre-indexed images on the basis of their shape, size and colour. For text-data, the s earch engine retrieves the documents based on words, characters, phrases etc. The use of search mechanisms for audio and video data is still in the research stages. Another data-type would be the spatial data. Including the spatial data-type in the data warehouses adds a great deal of value to the data warehousing systems. Spatial data answers questions like average income of the people living near the store, average driving distance for the people coming to the store etc. Examples of spatial data include address, city, county, state etc. The database vendors do realise the importance of this type of data and some of them do add special SQL extensions to their products in order to include such data. Data visualisation Data visualization is necessary to improve the performance of the user in terms of analysis. The users expect to see the query results in the form of charts or graphics. If the query results are in the form of spread sheets, it affects the quickness and ease by which the users can carry out the analysis. It also means that the data warehouse is outdated. If we consider the last few years, there have been many trends in the way the data visualization softwares work. Now, the variety of charts to view different types of data has increased. For example, there are pie charts available to view the numerical results. Dynamic charts are available which allow the users to see the results, manipulate it and check for the new views online. The newer versions of the data visualization softwares make it possible to see a large number of results at once and complex data structures. Some of the more advanced visualization techniques available today are the chart manipulation technique, drill down technique and the advanced iteration technique. Companies have also started adopting scorecards and dashboards as a means to view the performance. Different types of users have different needs. The business users require bar charts, the scientific users require constellation graphs, and the analysts require three dimensional views and so on. The latest trends in the softwares have made it possible to fulfil the ever changing needs of the current users of the data warehousing systems. Parallel processing One of the most important aspects of data warehousing is delivering top-quality performance. The users of the data warehouses are constantly performing large complex queries. These queries read enormous amounts of data to give out the results. Again, to analyse these results, a large number of queries are executed one after the other by individual users. Some of the other functions involved are the loading of data and creating indexes for the data. Both the processes can be slow because of the huge amounts of data and large number of indexes. For the data warehouses to give out quality performance, it is necessary to speed up these processes like query processing, data loading and indexing. An efficient way to do this is to achieve parallel processing. This is done by utilising both hardware options as well as software techniques together. For parallel processing, the hardware options may include multiple CPUs, many server nodes, memory modules, high speed links between interconnecte d nodes etc. In the software implementation of parallel processing, the hardware configuration needs to be chosen properly. The reason for this is that if the hardware configuration is not proper, then the operating systems and the databases will be unable to use the hardwares parallel features. Parallel server and parallel query are the two options that the database vendors generally provide for parallel processing. The parallel server option makes it possible to have separate database instances for each of the hardware nodes. The database instances are also allowed to access a common set of database files. On the other hand, the parallel query option supports the important functions like query processing, data loading and index creation. Considering the current technology, executing the data warehouse without parallel processing is not at all an option to be considered. Tools for query processing The tools that are required for query processing are the most important set of tools in data warehousing. The success of a data warehouse is not possible without them. Because of this, the vendors have started coming out with new and improved query tools since the past few years. Some of the query tools that are of most importance and have undergone significant changes by the vendors are flexible representation, aggregate awareness, crossing subject areas, multiple heterogeneous sources, overcoming SQL limitations etc. Browser tools Here the term browser is not restricted to the use of web browsers alone. One of the major advantages of data warehousing is that the users are able to execute queries in the data warehouse that generate reports without any help or assistance from someone who is in the I.T. field. Here, the browser tools come in handy when the users want to go through the metadata and search for specific chunks of information. This allows the users to directly go to the data warehouse. Their need is also felt when a data warehouse for the company is being developed and the I.T. team has to go through all the data structures, data sources and business rules. Some of the major improvements that the browser tools have gone through in the past few years are: extensible tools that allow to define any type of data or information objects, open APIs, navigation through hierarchical groupings, web browsing and search techniques to go through information catalogues etc. Data Fusion In order to provide an integrated view of the enterprise, the data warehouse stores data collected from a number of sources. The data may be taken from different operational systems running on different platforms, each using a different DBMS. Data may also be taken from a number of external sources. Data fusion is the technology that fuses together all this different types of data from multiple sources and stores it in the data warehouse. It provides a wider scope and the real-time integration of data from the monitoring systems. A vast amount of research is being carried on in order to improve this technology as it has a direct application in the field of data warehousing. Apart from the integration of data from multiple sources, the data fusion technology is also expected to address the problem of finding the right information at the right time as it can be a difficult task due to the vast amounts of data that is stored. The data fusion technology as for now is still in its researc h phase and therefore the vendors are not hurrying to develop the tools for data fusion. Integrating ERP and Data Warehouses Enterprise resource planning was introduced in the markets in the 1990s. The goal of ERP was to help in the decision making as well as the taking of necessary actions from one integrated environment. It was also supposed to provide the companies with the integrated corporate data repositories. For this, the data was cleansed, transformed and integrated in one place. But soon, the companies that implemented these systems realised that the relational databases that were designed and normalised to carry out the business operations were not able to provide the necessary strategic information. Also the data from the external sources and the operational systems was not included in the ERP data repositories. As a result, the companies that were planning to acquire the ERP systems started to consider the integration of ERP systems with data warehousing. There are three major options that are available that allow the companies to do so. They are the ERP data warehouse, the custom developed data warehouse and the hybrid ERP data warehouse enhanced with third party tools. The ERP data warehouse option allows the companies to implement data warehousing with the current available functionality and wait for further enhancements. But the only negative about this option is that the enhancements may take a long time to come. The 2nd option that is the custom-developed data warehouse allows the companies to have a customized data warehouse along with the use of 3rd party tools to get the data from the ERP datasets. Although reclaiming and loading the data from the ERP datasets is not an easy task. The 3rd option that is the hybrid ERP data warehouse enhanced with 3rd party tools allows the combination of the functionalities of the existing data warehouse with the additional functionalities from the third party tools. The companies need to sel ect the option that will be most suitable for their corporation. Data Warehousing and CRM The benefits of having a CRM-ready data warehouse are substantial. Now-a-days, there is an increasing competition among the companies and also, there is a need to retain the existing customers and attract new ones. The companies have now started targeting individual customers and fulfilling their needs instead of having a mass focus group. To achieve this, the companies have adopted customer relationship management. To build a data warehouse that is customer ready, there is a need to develop CRM-ready data warehouses. But, doing so is by no means an easy task. The data warehouses need to have all the information of every transaction with every individual customer. What this means is that each unit of each sale of every product to each customer must be recorded in the data warehouse. Not only the sales data, but also, information regarding every other type of interaction with the customer needs to be recorded. The CRM-ready data warehouse becomes flexible with such detailed recording of data. There is a huge amount of increase in the volumes of data. These large amounts of data can be stored across multiple storage management devices. They are accessed by using common data warehouse tools. Also, there is a need to improve functions like cleansing and transformation functions that are more complex in nature. These are some of the major efforts to achieve a CRM-ready data warehouse. Although, the previous tools of data warehousing are not quite capable of adopting the specialized requirements of customer-focused applications. The Web and Data warehouse The introduction of internet has deeply affected the way in which computing and communication has been taking place previously. From its start in 1969 with only four host computers, it has come a long way with a huge amount of increase in the host computers, almost up to 95 million hosts by 2000. And it still continues to grow with exponential speeds. In the year 2000, there were almost 26 million web-sites and 150 million users using the available web technologies for one reason or the other. Now, the companies have come up with intranets (private networks) and extranets (public networks) in order to properly communicate with their employees, customers and business partners. The web has transformed itself in to a universal information delivery system. Today, there is no business that can survive without making use of the available web technologies. E-commerce has now become the main focus of the businesses and there is an annual investment of 300 billion dollars which is soon expected to cross the 1 trillion mark. Therefore, it has become extremely important for the companies to transform their data warehouses to make them web-enabled in order to make use of the tremendous potential that the web technologies have to offer. But while doing so, the companies need to bring the data warehouses to the web and also bring the web to the data warehouses. Bringing the warehouse to the web: During the early times of the evolution of data warehousing, the data warehouses were developed only for the top-level management such as the managers, analysts and a few others to help them with critical analysis and decision making. The necessary information was delivered to this user group by making use of the client/server environment. But today, the needs of the businesses have increased tremendously. The warehousing technology has been made available to all the members included in the corporations value chain. It is not just confined to a select group of people. Important information is not only provided to employees alone but also to the customers, business partners and the suppliers. In todays highly competitive times, these changes are necessary to increase the productivity of all the members of the company. This can only be possible with the help of internet along with web technology. The way the users of the data warehouse retrieve, analyse and share the information is changed drastically with the help of the new information delivery mechanism that is the web technology. The information delivery will be a little different having new components and the internet interface will provide a browser, search engine, a homepage, hypertext links, downloadable Java etc. The important requirements of the users while bringing the data warehouse to the web are strict security, self data access, unified metadata, high performance etc. Bringing the web to the warehouse: In order to bring the web to the warehouse, the company needs to collect the number of clicks the company website gets from all the visitors and then perform the traditional data warehousing functions. This must be accomplished in real-time and involves extraction, transformation and loading of the number of clicks to the data warehouse. Dimensional schemas are then developed from this data and the information delivery systems are launched. The click data helps in analysing how exactly the visitors went about through the company web-site. Also important information like what made the visitors purchase the company product, how they were attracted and what made the visitors come back to the web-site can also be recorded. The web-house as it is known has become an extremely important tool for retaining, identifying and prioritising the e-commerce customers. The combination of data warehousing and web technology has become very important to all the businesses in the 21st century. Using web technologies for information delivery and integrating the click data from the company web-sites for analysis has become the need of the day.

Tuesday, November 12, 2019

The metaphorical language

The metaphorical language is not unusual in the English language. It is used variedly and very often not just as a form of speech. Metaphors are a form of thought with its distinct epistemological functions. A metaphor is a direct comparison between two or more seemingly unrelated subjects. It is a description of the first subject as being or equal to the second subject in a way. The implicit and explicit attributes of the second subjects are used to enhance the second subject’s description. This form is usually used in literature to convey expressions or associations to correlate context. Used in rhetoric, metaphors are direct equation of terms that is more assertive than just simple analogy of subjects. It provides foundation for thinking, reasoning and understanding of our culture.(2006)Metaphor is greatly used in comprising ordinary concepts, motivating semantic change and meaning of linguistic expressions and in a way influencing people to make sense of the true meanings of words. Ordinary concepts are explained through mentioning their similarities and differences against one another. Semantic change can be brought forth by metaphors used properly and metaphors used greatly enhance how meanings are given to words and concepts.   Using metaphors allows writers and people in general to convey ideas that are creatively put in a way and that is easier to understand that just using the literal language. Metaphors are directly stated and can help capture the true essence between two subjects’ distinctiveness. Metaphors not only perform its functions in literary writing, it also has social functions.The use of metaphors reinforces the connection between speaker and listeners. We realize that the popularity of the use of metaphors is due to the fact that people use and understand them. There is an instant connection between speakers and listeners if a metaphorical expression is used because most metaphors are commonly used.   Metaphors are often used by philosophers like Plato in their arguments and speeches to convey ideas and expressions. Metaphors help them explains these concepts more to their listeners, even at time enhance the meanings in the concepts they use. It also gives other people the individual approach and beliefs of each one of us. Metaphors are consistently used in political reasoning and justification of foreign policies.Given the said quotation by Richard Gibbs in 1994, we will evaluate the use of metaphors in politics. How metaphors are used, what metaphors are used, and what are the meanings and implications of these metaphors. This exploration of the usage of metaphors will help us understand why metaphors are great influence in our lives. They are not only used as a language and as words to express, but also have meaning which holds significant importance to each of us. Often times, metaphors are used because it is better and easier to understand them than the literal form of language used. This happ ens when people realize the association between the concepts. This strengthens how the words and concepts are used by people.In recent political language, metaphors are clearly seen used frequently by people. An election campaign, for example, is referred to as a war or race of candidate vying for a certain position in the government. Other metaphors used in politics constantly change with time and location, and several meaning can be diverse due to certain persons’ understanding of the concrete metaphor. An example of metaphors used in government language is nanny politics. This is referred to as laws and bills characterize as a protection for the masses against bad entrepreneurs according to critics. Consumer protection laws are coined as mommy politics, laws that outlaws anything that is dangerous for anyone no matter where they are. These understanding are criticisms often addressed in metaphors. (2006)Metaphors according to Gibbs are also the link used between a concept and the bodily experience.(Miyakoshi 2006) The difference between embodied metaphor and abstraction from experience is distinguishable from the rise of metaphors from reality. The concepts are from the experiences of the individual; in this case, metaphors of politics are derived from observations of the people regarding how the reality in politics works. In a study conducted by Vervaeke and Kennedy in 1996 draws their analysis on several metaphors with regards to a study also done by Lakoff and Johnson in 1980.They both presented a broad range of interpretations of the metaphors used not only in politics but also other areas as well. In political context, for example, the statement â€Å"argument is war† can be interpreted in various ways. The researchers concluded that whenever the words â€Å"maneuver†, â€Å"strategy† or â€Å"defend† are used, any of which are used as metaphors for the other words as well. The intentions of these metaphors are to exp ress the underlying concepts of either a war, athletic competition or a game.(Ritchie 2004) The history regarding depicting metaphors as important speech forms in society had been part of Lakoff and Johnson researches done in 1980. The study regarding metaphors had concluded a lot of observations that Richard Gibbs agrees to as well.War and race is very much used in the metaphors used in politics. The metaphors used in politics are greatly seen as correlated with observations regarding how the political system works. This enables people to derive their interpretation of the metaphors. Evaluating the quote regarding politics using metaphors used in war and sports is due to the observations of people on politics being confrontations. It may also be because people see politics like events seen in war and in sports. In sports, people compete, challenge one another, win and lose. This is also seen in politics. This presents a strong relationship between the two subjects and entities to b e compared to one another. In war, there is also the fact of losing and winning a war, the defeat and the triumph is also experienced in politics. There are many contributing factors as to why these three subjects are interrelated often times. Metaphors are one way to express the similarities observed by people with the subjects concerned.Metaphors are strongly and often used in politics to address an idea and expression. The language is simple, often times very understandable by people. The meanings for these metaphors can greatly change over time and place, whether it may be negative or a positive attribution of the subjects. Through metaphors, words can be played creatively with meanings still discernable. The effectiveness of the metaphors can be gauged by how the meanings still remain after the attribution done with different concepts. Meanings are in people. A cohesive meaning attributed to a specific metaphor is effective in expressing in another way the concepts in politics. (2006). â€Å"metaphors.†Ã‚  Ã‚   Retrieved october 22, 2006, from http://en.wikipedia.org/wiki/Metaphor.(2006). â€Å"metaphors.†Ã‚  Ã‚   Retrieved october 22, 2006, from http://webserve.govst.edu/users/ghrank/Political/Not-So-Great%20Expectations/metaphors.htm.Miyakoshi, R. R. a. K. (2006) Eighth Speaker: Raymond GibbsQuestions and Answer.   Volume, 1 DOI:Ritchie, L. D. (2004). â€Å"Lost in â€Å"Conceptual Space†:Metaphors of Conceptual Integration.†References:{, 2006 #2}{Graff, 2006 #5}{Kà ¶vecses, 2006 #8}{Zyngier, 2006 #9}

Sunday, November 10, 2019

Nestl S Corporate Strategy Analysis

Rational model 2 l. Vision statements Concerned with the desired future state of the company. What do we want to be?  « I will bully a motor car for the great multitude†¦ Lit will be so low In price that no man making good wages will be unable to own one†¦ When I am through, everyone will be able to afford one and everyone will have one. Henry Ford Me are committed to enhancing the quality of consumers lives through nutrition, health, and wellness. Our mission of â€Å"Good Food, Good Life† is to provide the best tasting, most nutritious choices In a wide range of food and beverage categories and eating occasions, from morning to night. † Nestle A. Goal B. Scope C. Advantages II. Mission statement Provide stakeholders with clarity about the overriding purpose of the organization.Why do we exist? â€Å"To organize the world's Information and make It universally accessible and useful† Google â€Å"To be the most successful computer company in the world at delivering the best customer experience in markets we serve† Dell Ill. Goals French market IV. Objectives Principal objective of corporate strategy: to maximize shareholders wealth through achieving maximum sustainable profits. Societal value add Increase shareholder value

Friday, November 8, 2019

Free Essays on U.S.Terrorism

The United States has become the target of the most recent terrorist attacks because of it’s political involvement in the middle east. The United States has had involvement in the middle east ever since before the Gulf War which took place in the early 1990’s. Their involvement began in the early 80’s when they were called to help out Isreal, an ally which was being harrasses by Palestine. Their presence has been felt there since and the U.S. has acted like International Police. The presence of the United States has been felt in that region of the middle east since the 1980’s and has upset certain groups of muslims who do not want them there. The U.S. first became involved in the middle east when it finally recognized the Palestinian Liberation Organization (P.L.O.), an organization which was developed to help the Palestinians try to recover land that they lost when the country of Isreal was created in 1948. The United States foreign policy limited the P.L.O.’s success because it made of certain rules that the P.L.O. had to follow before the U.S. finally recognized it as being the representative of all Palestinian Arabs. The P.L.O. had to accept the existence Isreal as a state,withdraw troops from Isreal, and to live in peace within secure and recognized boundaries. This did not set well with the P.L.O. They refused to accept Isreal as a state and in return the Americans did not regcognize the P.L.O. as an organization but stil kept troops there to try and keep the peace. This is where the U.S. first seen signs of terrorism. There were bombings, hi-jackings, and shootings directed at civilian targets by palestinians who claimed that their actions were political statements. The P.L.O. failed to condem the use of internations terrorist tactics andeven thought they do have a no tolerance policy towards terrorism. Since the Gulf War, ... Free Essays on U.S.Terrorism Free Essays on U.S.Terrorism The United States has become the target of the most recent terrorist attacks because of it’s political involvement in the middle east. The United States has had involvement in the middle east ever since before the Gulf War which took place in the early 1990’s. Their involvement began in the early 80’s when they were called to help out Isreal, an ally which was being harrasses by Palestine. Their presence has been felt there since and the U.S. has acted like International Police. The presence of the United States has been felt in that region of the middle east since the 1980’s and has upset certain groups of muslims who do not want them there. The U.S. first became involved in the middle east when it finally recognized the Palestinian Liberation Organization (P.L.O.), an organization which was developed to help the Palestinians try to recover land that they lost when the country of Isreal was created in 1948. The United States foreign policy limited the P.L.O.’s success because it made of certain rules that the P.L.O. had to follow before the U.S. finally recognized it as being the representative of all Palestinian Arabs. The P.L.O. had to accept the existence Isreal as a state,withdraw troops from Isreal, and to live in peace within secure and recognized boundaries. This did not set well with the P.L.O. They refused to accept Isreal as a state and in return the Americans did not regcognize the P.L.O. as an organization but stil kept troops there to try and keep the peace. This is where the U.S. first seen signs of terrorism. There were bombings, hi-jackings, and shootings directed at civilian targets by palestinians who claimed that their actions were political statements. The P.L.O. failed to condem the use of internations terrorist tactics andeven thought they do have a no tolerance policy towards terrorism. Since the Gulf War, ...

Wednesday, November 6, 2019

How to Submit a Pell Grant Application

How to Submit a Pell Grant Application SAT / ACT Prep Online Guides and Tips If you're applying for the Pell Grant, it's important to know where the application is and how to submit it. Here's a secret: there's actually no dedicated or special application for the Pell Grant - instead, students are automatically considered for this federal aid program when they submit their Free Application for Federal Student Aid, or FAFSA. But the FAFSA can be complicated for a lot of students since it requires info about your family and financial situation.Follow the steps in this guide in order tosubmit your FAFSA to apply for a Pell Grant! Here, we'll cover: Things to keep in mind before you get started Checking your Pell Grant deadlines The information you'll need to complete the FAFSA Submission methods Completing the Pell Grant application What to do after you submit the FAFSA Common submission questions What You Should Know Before You Get Started To be considered for ANY type of federal student aid, including the Pell Grant, you have to submit a FAFSA - there's no way around it. The good news is that many states, colleges, and universities also use information generated by the FAFSA to award other types of aid. This is good news for you! By applying for the Pell Grant, you'resubmittingan application that could also help you get other types of financial aid. More good news: it's completely free to submit the FAFSA(like it states in the name). Even if you're not sure whether you'd qualify for financial aid, you have nothing to lose by submitting the application except a few hours of your time. That could definitely be worth extra help paying for college. Finally, you should know that the FAFSA needs to be submitted annually. If you're awarded a Pell Grant one year, for example,you won't automatically receive the grant every year. Step 1: Check Your Deadlines You don't want to leave things forthe last minute. How late can you submit your application? The only Pell Grant deadline you need to worry about is the federal aid application deadline. If you hope to look into state aid as well, you also need tobe aware of your state's aid application deadline. The deadline to submit your FAFSA for federal funding for the 2015-2016 school year is June 30, 2016. You may be able to get federal aid even if you submit your application at the end of your school year. States have different application deadlines for submitting the FAFSA.You can check the deadline for your state here. When should you start the application process? Generally, the earlier you can submit your application, the better. First-time college students usuallysubmit their FAFSAs after they've been accepted to schools; these schools use information generated from the FAFSA to put together financial aid packages. You can technically submit your FAFSA as early as January 1 for the year you're entering college. Schools won't use this information, however, until after you've been admitted. If you're a current college student, you can better take advantage of this earlier timeline. It's easy to put off completing the FAFSA until you have to meet a federal or state deadline - don't do this. Some federal funding sources run out early in the application process, so it's best to apply earlier in order to maximize access to funding. Bottom line:If you're a first-time college student, plan on submitting your FAFSA immediately after you get your acceptance letters. If you're a current college student, take advantage of an earlier timeline, and apply in the spring for the following academic year. Step 2: Gather All the Information You'll Need Here's a comprehensive list of everything you need to get started with the FAFSA application: Social Security Number Alien Registration Number (if you're not a US citizen) Most recent federal income tax returns, W-2s, and other records of income Bank statements and investment records (if you have them) Records of untaxed income (if applicable) An FSA ID, if you plan on submitting online (we'll get to submission methods in a minute). You can get a FSA ID here. You'll also need all of the above information from your parents, even if they won't be helping you pay for school. Your parents' financial information is also taken into account when determining how much aid you may be eligible for.Here's some more specific information about getting what you need (everything listed above) from your parents: If your parents are married, gather information for both of them If your parent is widowed or single, you just need information from that one parent If your widowed parent is currently remarried, you need information from that parent + his or her spouse If your parents are divorced or separated, you need information from your custodial parent (the parent you lived with the most in the past year). If your parents have joint custody and you've spent equal time withthem during the past year, you need information from the parent who's supported you the most financially. Dependency overrides There are some special circumstances which may warrant what's called a dependecy override, where your parents' financial information is not taken into account when you apply for federal aid. Common dependency override situations include being married, having kids, homelessness, military service, being in the foster care system, or legal emancipation. If you think you could qualify for a dependency override, you should also gather any important documentation around your special circumstances (for example, any paperwork that would support your claims). Just answer the questions about these circumstances honestly when you fill out your FAFSA. The application will process as incomplete, and you'll need to follow up with the financial aid office of the school you're seeking an aid package from. Step 3: Choose Your Submission Method Choose the path that works best for you. There are two main methods to submit your FAFSA and apply for a Pell Grant. Here, I'll discuss the pros and cons of both methods. Electronic submission The electronic version of the FAFSA is easier and faster than the paper version.The FAFSA website guides you through the application process, and can even notify you about certain errors in real time. You'll receive the results from your submission - a document that tells you about your eligbility for different types of financial aid - in about 3 days. This document is called a Student Aid Report, or SAR. If you plan on submitting your FAFSA online, apply for a FSA ID for you and your parents first! You need a FSA to sign the electronic FAFSA - it can take up to three days to receive your FSA ID, so build this into your timeline. You can access the elctronic version of the FAFSA here. Paper Submission Paper FAFSAs are a bit more cumbersome than the electronic version, and take longer to file (it can be weeks before you get your SAR). Applicants also make more mistakes on the paper FAFSA, and mistakes delay the processing of your application. You should avoid paper submission if you are at all tight on time. You can get a paper copy of the FAFSA at high school guidance offices, college financial aid offices, and at many libraries. You can also download and print a copy of the application yourself here. Step 4: Set Up a Time to Complete Your Application If you've already collected all the necessary paperwork and chosen a submission method, completing the actual application shouldn't betoo difficult. You've already done most of the legwork! As I mentioned above, you need a lot of information from your parents in order to successfully complete the FAFSA. If possible, set up a time when you can go through the application together with your parents - this can help streamline the process if you have questions for them. Schedule 1-2 hours if you are submitting the application electronically. Give yourself some extra time (2-3 hours) if you are submitting a paper application. Side note: You don't need an accountant or financial aid consultant in order to fill out the FAFSA, but if you do have access to these resources, they should be able to assist you with any questions. Step 5: After You Submit The good news: if you submitted a complete FAFSA, you'll be automatically considered for a Pell Grant - no further work required! You should receive an email within 3-5 days of submission including directions to access your SAR (if you submitted electronically - if not, the process will take longer). The colleges you listed on your FAFSA will have access to your SAR shortly after you do. If your application was complete, your SAR will include something called an EFC, or Expected Family Contribution. The EFC is a number used by schools to put together financial aid packages, which can include grants, loans, and scholarships. If you are offered the Pell Grant, it will be included in schools' financial aid packages. If you ever need to check the status of your application, you can call the Federal Student Aid Information center at 1-800-433-3243. You can also log in to the FAFSA website with your FSA ID. Common Questions on the Pell Grant Application This process can be confusing - hopefully all your questions are answered here! I submitted a FAFSA last year. Do I have to do it again for this upcoming school year? Answer: Yes! You need to apply for aid every year. See Step #1 above for a guide on submission timelines. My brother/sister already submitted a FAFSA this year. Do I need to do one too? Answer: Yes - even though it might seem redundant (you're submitting the same family information, right?) each person applying for aid needs to submit their own FAFSA. I want to submit my FAFSA before my family's tax returns are ready. Can I do that? Answer: You can! You'll just need to make estimates about this information as best you can (your parents should be able to help with this). You'll have to update your application if necessary. I want to make changes to my FAFSA after I submitted it. How do I do that? Answer: You'll have to wait until after you've received your SAR before you can make changes. You can use your FSA ID to make corrections on the FAFSA website, and should receive a new SAR shortly thereafter. You can also make changes to the paper SAR if you originally submitted via snail mail - just follow instructions on the SAR, send it back in, and wait for a new SAR to be generated. What's Next? Are you still working on your college applications? Learn more about how to get into your top choice schools, or how to get into the Ivy League. Already heard back about admissions decisions? Check out how to get scholarships based on your standardized test scoresor college academic performance. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: