Immigration Policy Of The United States - 1763 Words

Immigration is a timely issue that took my interest, and being an immigrant it was the first topic that came to my mind for this problem-solution research paper. It is imperative that the citizens must know that there are underlying major problems that are associated with the current immigration policy of the country. Thus, the United States’ government must address this serious problem with the majority support of its citizens. By tackling the issue of immigration, it will not just resolve one problem, but the elemental aspects that go along with it as well. The main objective of this argument paper is to increase awareness by presenting the opposing arguments concerning immigration. Also, to help enlighten the minds of the people, and†¦show more content†¦This solution will hinder the wrong people from coming to the country, and will discourage those who have ill intentions of the United States and its citizens. Take into considerations the 9/11 terrorist attack. Th ere were thousands of innocent lives perished owing to the laxity in the laws concerning immigration. In addition, according to the article â€Å"Lax Immigration Policies Invite Terrorism†, 2009 by Krikorian, he stated, â€Å"Our enemies have repeatedly exercised this option of inserting terrorists by exploiting weaknesses in our immigration system.† (Krikorian 2) On the other hand, for the second solution, a more tolerant immigration policy; Reverend Kicanas on his testimony he argued that â€Å"majority of migrants coming to the United States come not for nefarious purposes, but to either find work to support their families or to join their loved ones.† (Doak 2) This is reality for many immigrants in America. Nevertheless, take into perspective when making the decision that this reasoning can be an avenue for those who wish to destabilize the nation. The second major criterion that is linked to the immigration problem is theShow MoreRelatedThe United States Im migration Policy1199 Words   |  5 Pages In the United States immigration has almost always been a controversial topic to discuss. James Madison wrote that Our kind reception of immigrants is very proper, but it is dictated more by benevolent [sic] than by interested consideration, though some of them seem to be very far from regarding the obligations as lying on their side(Madison, James) When Madison wrote this he had no clue of the problems that immigration could cause in the modern day United States in the last five to six decadesRead MoreThe Immigration Policy Of The United States Essay922 Words   |  4 PagesHillary Clinton will continue the destructive immigration policy of the Obama Regime if she is elected president. The policy itself is helping to destroy the very nature of our country. America has always had a lot of immigration, legal and illegal alike, but now we are in crisis mode. Most of the immigrants from Central America, especially Mexico, do not want to immerse themselves in American culture. However, they do want a return of the South-West territory of Mexico. Under the Obama AdministrationRead MoreImmigration Policy And The United States1713 Words   |  7 PagesFletcher SPEA V-160 Susan Siena April 2nd, 2017 Immigration Policy This paper will be discussing immigration policy, what fixes the United States needs to make to the current policy and what aspects should remain the same. This paper will first discuss what our current policy is, then transition its focus to immigration quotas, border patrol and security, and lastly discussing refugees. In order to reform the immigration policy, we must have an open policy for refugees. We will allow refugees to enterRead MoreImmigration Policy Of The United States1017 Words   |  5 Pagesto have open and honest debate of immigration policy in the United States. It is not that there is not an immigration policy. The author presented two points of view: for immigration and for restricted immigration. For a true democracy, policies are formulated, adopted, implemented and evaluated. In the evaluation phase, challenges are made as to the effectiveness of a â€Å"living† policy. All government’s action or inaction, affects the people governed, and immig ration is no exception. In fact, it directlyRead MoreImmigration Policy Of The United States1045 Words   |  5 PagesRecently the President of the United States, Barack Obama, spoke to the country about immigration policy and measures he wants to take. He announced this past Thursday he would be easing the threat of deportation for the roughly 4.4 million illegal immigrants who are parents of legal American citizens. This paper will look into not only this new policy, but also the comprehensive policy of immigration in the United States. It will cover where the foreign-born population comes from, the mix ofRead MoreThe United States Immigration Policy1596 Words   |  7 PagesThe United States immigration policy has never pleased all Americans and probably never will. Throughout the 20th and 21st centuries, politicians have toiled continuously with the broken system. For example, Congress attempted to strengthen the western border by passing the Illegal Immigrant Reform and Im migrant Responsibility Act in 1996 (Historical Overview). Although the proposed increase in Border Patrol agents seemed promising, insufficient funding kept the act from adequate enforcement (HistoricalRead MoreThe Immigration Policy Of The United States1869 Words   |  8 Pagespeople migrate to different countries, the impact of immigration in countries, and how countries should go about regulating immigration. When discussing the ethics of immigration, it is important to view this topic from both sides and not just one side. In doing so, a person gets a sense of the bigger picture that the U.S. is currently dealing with due to immigration. With that being said, the United States should strive for an immigration policy that can benefit everyone involved as a whole. IsRead MoreImmigration Policies Of The United States1836 Words   |  8 Pages Immigration Policies Jennifer (Stark) Rinehart University of Charleston Immigration Policies Cheers to technology and the internet, the world has over the years turned to be a small village where physical and geographical barriers that hindered people’s movement from continent to continent no longer exist. As a result, people’s movements are no longer mired geographically, but rather by man-made policies. Such policies are termed as immigration policies. They denote a country’s setRead MoreImmigration Policy Of Canada And The United States1765 Words   |  8 Pagesauthor chose immigration as the topic of this report to rationalize and review its various aspects which will serve as the grounding to expand the author’s business in immigration based countries like Canada. The report encompasses the most preferred countries for immigration, immigration policies in Australia, Canada and the United States, and the economic impact of immigration. The report does not cover refugee immigration, illegal immigration and the negative impacts of immigration. There has beenRead More Immigration Policy in the United States Essay2016 Words   |  9 Pages   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  We are now in the 21st century and like the beginning of the 20th century the United States finds itself in the throes of a period of mass immigration. More then one million immigrants enter the Unites States, both legally and illegally every single year. Many argue that this new wave of mass immigration may help sustain the success that our nation is having in regard to the way of living that many American have come accustomed to and yet others believe that although our nation was

The Merchant Of Venice Essay - 1250 Words

What’s in a Word Paper The Merchant of Venus, is a play written by William Shakespeare and is a majority of the time remembered for its scene with Shylock and Antonio. As intricate as the play wove itself, the word that seemed to occur a majority of the time â€Å"bonds†, had multiple meanings occurring throughout the play. Oxford English Dictionary (OED) tells us that Bonds can mean the bondage of a marriage, the ways of which a thing is bound or tied down, agreement or engagement binding to him of which who makes it, and a deed, by which binds himself, his heirs, executors, or assigns to pay a certain sum of money. In this play, we see a strong connection between bonds and goods reoccurring from start to finish. The term â€Å"bond†, is†¦show more content†¦The man is, notwithstanding, sufficient. Three thousand ducats; I think I may take his bond. Interestedly, instead of Shakespeare using the word bond as a way to tie Portia and Bassanio and their un dying love and promises. We find Bassanio discovering out about Antonio’s situation in a letter telling Bassanio about his lost ships and Shylocks intentions of taking his pound of flesh. The news incites a since of guilt from Bassanio which prods Portia to offer and pay twenty times the original sum. After reading the letter aloud to Portia she suggests Bassanio go to his friends aid and go back to Venice by his side. (3.2.314) Sweet Bassanio, my ships have all miscarried, my creditors grow cruel, my estate is very low, my bond to the Jew is forfeit; and since in paying it, it is impossible I should live, all debts are cleared between you and I, if I might but see you at my death. Notwithstanding, use your pleasure: if your love do not persuade you to come, let not my letter. Pay him six thousand, and deface the bond (3.2.298) This section is an instance were the word bond as the agreement between Shylock is confronted by another strong character in this play. Portia playing a strong masculine role for her house hold and new husband Bassanio. She shows her power and authority by wanting to deface the bond and pay more than the original sum, to free Antonio and help out Bassanio. This shows that even though the agreement between Antonio andShow MoreRelatedMerchant of Venice Essay980 Words   |  4 PagesEnglish essay In Shakespeare’s play the merchant of Venice the audience learns about love in many forms. Through the characters, of Portia and Bassanio, Shylock and his love for money over his daughter and Antonio and Bassanio. The audience learns through Portia that true love always triumphs. From shylock we learn that money isn’t everything it seems to be and that you should treasure your family more than money. Through the friendship of Antonio and Bassanio we learn about the love of one friendRead MoreReligion in The Merchant of Venice Essay1956 Words   |  8 Pages Religion was a major factor in a number of Shakespeare’s plays. Religion motivated action and reasoning. In Shakespeare’s â€Å"The Merchant of Venice,† religion was more than a belief in a higher being; it reflected moral standards and ways of living. In the â€Å"Merchant of Venice,† â€Å"a Christian ethic of generosity, love, and risk-taking friendship is set in pointed contrast with a non-Christian ethic that is seen, from a Christian point of view, as grudging, resentful, and self-calculating.† (BevingtonRead MoreMerchant Of Venice Essay Outline956 Words   |  4 Pages The Merchant of Venice Essay Outline Introduction: Hook: The theme is the main subject or message of a story. It is used to give depth and enhance the plot. The themes of The Merchant of Venice are used throughout the story of the play to make the plot move along and to encourage the characters into action. Bridge: When you read The Merchant of Venice by William Shakespeare there are many themes throughout the play and many lessons to be learned. Main Ideas: The most important themes are hatredRead MoreEssay on merchant of venice1394 Words   |  6 Pages The Merchant of Venice The play,  ¡Ã‚ °The Merchant of Venice ¡Ã‚ ± by William Shakespeare has two main settings. One setting is Venice, a city where many businessmen live, a place, full of unhappy and unkind people. It a world of commercial and law. Shakespeare has portrayed Venice as the  ¡Ã‚ °real ¡Ã‚ ± world. The other setting is Belmont, a city which houses a rich, happy society of beautiful people. Belmont is a fairy-tale world of music and love. In this play, it is evident that, good things happen in BelmontRead MoreEssay on Merchant of Venice1335 Words   |  6 Pages Mercy v. Justice – Old Testament v. New Testament While the conflict between justice and mercy plays a key role in determining the outcome of The Merchant of Venice, this conflict is even more important because it provides a setting for the contrast between the rigid law and rules of the Old Testament and the concepts of mercy and forgiveness as taught by Christ in the New Testament. It is in the climactic trial scene that The Duke, hoping Shylock will excuse Antonios penalty, asks him, â€Å"How shallRead MoreThe Merchant of Venice Essay841 Words   |  4 PagesIn the comedy, The Merchant of Venice, the roles and responsibilities of women is a significant social issue proposed by Shakespeare. This theme is communicated by the only three female characters in the play: Nerissa, Portia and Jessica. For example, in Act 4 during the trial between Antonio and Shylock, Portia and Nerissa disguise themselves as Balthasar and Bellario to free their friend. However, Jessica also plays a minor role in portraying the independence of Jewish w omen in a Christian andRead MoreMerchant of Venice Essay1509 Words   |  7 Pagesenemy, light-heartedness, and a happy ending for the lovers are all elements in a comedic play. William Shakespeare’s The Merchant of Venice shows that love conquers all and that you can always defeat the enemy. Even if a pound of flesh is the difference between life and death, or if one wrong person chooses the casket that decides your fate. For example, The Merchant of Venice, Antonio, not only survives the fate of having a pound of his flesh taken from his body on account of his friend that couldRead MoreEssay on The Merchant of Venice2952 Words   |  12 PagesThe Merchant of Venice is shows the dynamics of love and to what extent humans will go to show love, they will use their wealth and even be prepared to give up their life for the people they love. Both Antonio and Portia love Bassanio differently. Portia perceives Antonio’s phileo in competition with her eros, (both forms of l ove will be defined later) and throughout the play she is seen trying to defeat Antonio’s phileo and she does this by subjugating Antonio, firstly with her wealth, she offersRead MoreThe Merchant Of Venice Anti-Semite Essay2020 Words   |  9 PagesNowadays, many people consider the play â€Å"The Merchant of Venice† is one of the most problematic dramas written by Shakespeare because it promotes the prejudice against Jews or the ideology of anti-Semitism. In fact, the play depicts the villain as a devil, a usurer and a Jew who attempts to murder the good and godlike Christians for they have performed good will and mercy toward other people and ruined the Jew’s business. Whether it is his intention or not, Shakespeare chooses to create the imageRead MoreDiscrimination in The Merchant of Venice Essay1410 Words   |  6 PagesDiscrimination in The Merchant of Venice Discrimination is a resounding theme in The Merchant of Venice (Meyers). All of the characters are affected by inequality. This inequity is evidenced clearly in Shylock, the Jewish usurer. He is treated with scorn and derision by all the characters. Shylock’s misfortunes stem not from poor attributes or even a poor background; it stems from the fact he is Jewish, and what is more, he is impenitent of that distinction. If he had been more daunted by Christian

Archery free essay sample

Some biomechanics principles that are related to archery include balance, first class levers, newtons first law of motion and the projectile/height of the release of the arrow. Static balance refers to balance in the situation in which a set position must be maintained for a period of time, as in target sports like archery ad shooting; here the maintenance of a balanced and stable posture is essential for attaining accuracy. In archery, static balance has to be maintained while a force is applied (Hayri E. and Rafet I, 2006). For example, in archery there is a reaction force due to bow movement and the shooting of the arrow. High levels of balance in a sporting activity are dependent on the area of the base of support, the position of the center of gravity and the mass (body weight) of the performer. A wide, but comfortable, positioning of the feet aids the static balance in archery (David Lloyd, 2010). Thus, the area of the base of support is maximised within the ability of the performer to control his or her posture. In Archery there is a force of motion called inertia. According the Newton’s first law, an object at rest will remain at rest unless acted on by an unbalanced force, and an object in motion continues in motion with the same speed and in the same direction unless acted upon by an unbalanced force (Archery and Shooting Olympic Games, 2010). For example, the firing of the arrow is related to Newton’s first law, when pulling the string of the bow back and then letting it go. The inertia of the string carries the arrow outwards giving it speed and continues in the same motion and speed until it is stopped by the target that it hits. The position of the fulcrum, lead or effort used when firing the arrow, determines what class lever is used in archery. Because the effort is used in pulling the string back, the load is at the front where the nocking point is and the fulcrum is at the lower limb, this shows that the action of firing the arrow uses the first class lever (1996, Lever Action Archery Bow). Figure 1 Figure 2 Between the above two images, one of a professional shooting technique and the other being a photo of my personal shooting technique, there are few similarities and differences shown. Similarities include a similar size of base of support, as both the feet are in line with the shoulders. Another important similarity between me and the professional is that our left arms are straight, so when we fire the arrow, our aim is more stable. However there are differences that can be seen between these two images, such as my right arm being pulled too far back, unlike the professional, where his arm is only pulled back at his chin. Another difference is the direction of our aims. My arrow seems to be pointing more low than the professionals shot, causing my arrow to have a less accurate shot at the bullseye. The professional’s line of gravity is perfectly straight in the center of his body, though my line of gravity is on a slight angle, as my posture is not as straight when I fire. Lastly, my elbow is slightly pointing upwards when, like the professional, it should be facing straight in line with my arm. Thus, there are few similarities between the two images which shows that some of my technique is correct, however there are obvious differences which proves that there are few areas of improvement in my technique, for me to perform better. Two main areas of improvements that I should be working on, is my accuracy and my line of gravity. In order to improve my accuracy, my elbow must not be pointing upwards, so my aim and shot will be more accurate, thus I will perform better. When drawing the string, the elbow must come around enough to be as much in line as possible. When doing this, it will help in setting the rear scapula down, which will keep a low rear shoulder and fill the back muscles as much as possible. As soon as the drawing takes place, The Law of Acceleration will apply. Consequently drawing positively will improve your performance, instead of drawing slowly and cautiously. This will also obtain the drawing elbow into line early (KSL International Archery, 2008). To correct my line of gravity I must have a better posture before firing. Leaning back in archery is unhelpful as it leaves the body unbalanced, with the front shoulder rising out of the socket. The spine should remain vertical throughout the process of drawing the bow and shotting the arrow, as it will place the line of gravity in the enter, allowing you to perform better and be balanced (Imperial College Archery Club, 2000). Sport psychology is another technique that is positively effective in your performance, and it is said that 85% of the success in archery is due to mental and physiological factors (Alain Geiser, 2008-2009). Two specific psychology techniques that I use when performing archery are concentration and positive thinking, which I find very effective in my performance. Conce ntration is the action or power of focusing one’s attention or mental effort and positive thinking is the act of thinking good or affirmative thoughts. When I concentrate, it gives me self-control, which is essential. I concentrate specially on the target and my goal, avoiding everything around me. This will keep me from distractions and I can control the timing of when and where to shoot. The positive thinking encourages me to not give up and keep on trying, and is the answer to momentary difficulties. It also stops me from regretting the first bad arrow shots and to try to improve my next shot, which I find helpful. In conclusion analysing your performance helps you identify what specific techniques you need to improve on in the sport. When analysing my performance in Archery, relating to correct biomechanical principles, and identifying areas of improvement in my techniques, gives me a better understanding of proper skills I should use, that will lead to a successful performance. Also that sport psychology techniques are very effective in great performance. Reference: * Hayri E. And Rafet I. / ARCHERY BIOMECHANICS: A KINEMATICAL APPROACH/ 2006/ Retrieved 14/11/12 from http://www. asbweb. org/conferences/2010/abstracts/140. pdf KSL * InternationalArchery/ The KSL shot cycle/ 2008/ retrieved 14/11/12 from http://www. slinternationalarchery. com/Technique/KSLShotCycle/KSLShotCycle-USA. html * Coaches and Standards Committee. (2007). Shooting Techniques Biomechanics. Retrieved October 26, 2012, from http://www. pioneerarchers. com/Member%20Portal/Info/Biomechanics. pdf * Prashant, A. (2010). Archery and Shooting Olympic Games. Retrieved October 27, 2012, from http://lofi. forum. physorg. com/Archery-And-Shooting-Olymp ic-Games_30070. html * David Lloyd/ Balance and Agility/ 2010/ retrieved 14/11/2012 form

TOMS shoes Case Study

Case Study Summary TOMS’s shoe was a brainchild of Blake Mycoskie. He established the company in 2006 with the aim of donating one pair of shoes to a poor child elsewhere for every pair of shoes sold by his company.Advertising We will write a custom assessment sample on TOMS shoes specifically for you for only $16.05 $11/page Learn More This idea came after Mycoskie paid a vacation in a remote village in Argentina where he personally witnessed poor children who could not afford shoes walking bare footed oblivious of the dangerous skin disease called podoconiosis that could be transmitted from soil. He had passion for these children and could not think of a better way to help them apart from setting up a for-profit shoe company that would supply children with shoes every year. In addition, the unique design of the low-cost alpargatas shoes traditionally made by local Argentineans had a unique design not common in the north. As a result, Mycoskie th ought of starting up a shoe manufacturing company that will not only emulate the design, but also improve on it. In other words, he was determined to introduce a unique fashion makeover in the manufacture of shoes (Armstrong Kotler, 2011). Since 2006 when TOMS shoes was incepted, the company has given out tens of thousands of shoes to poor children across the world. Moreover, TOMS shoes has struck licensing deals with quite a number of companies with the aim of not just marketing the product but also sensitizing the entire populace on the need to assist needy children. For instance, Ralph Lauren has been one of his partners alongside other retail stores scattered across New York ad other states. For Blake Mycoskie, running a one-for-one business model will ensure sustainability of the business. As he argues, he could have spent the whole half million dollar to donate shoes for poor children only once but be unable to assist them thereafter. However, the one-fo- one model is a susta inable way of keeping the business afloat apart from fully participating in philanthropic activities.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Marketing theories The most vibrant marketing tool for TOMS shoes has been charity work or philanthropic activities. Even in the midst of recession when most retail and wholesale business were underperforming, TOMS remained profitable. When other companies were reducing their workforce, TOMS was hiring even more. The company has grown from a local little known firm in United States into a renowned shoe manufacturing firm with subsidiaries across the world. For instance, it has manufacturing and distributing plants in United States, Argentina, South Africa and Ethiopia. As a marketing theory, philanthropy has worked well for TOMS. It has created a very powerful network for the company in the sense that people like associating themselves wi th businesses which do not just seek profits, but do so for a particular cause. For TOMS, this cause has been realized through giving out a pair of shoes to a poor child whenever a pair is sold by the company. Mycoskie had really struggled for some time thinking about the type and nature of business that would elicit passion to him, over and above making profit. After participating in The Amazing Race with his sister and later came across the needy children in Argentina, he had his goal rightly fixed in place. At this point, it is imperative to note that the choice on which type of charity marketing to engage to engage in is usually a more difficult decision. There are quite a number of businesses on the ground which does participate in charity activities as a way of marketing their products but unfortunately, the outcomes are not impressive. In the contrary, Mycoskie chose a charitable business that he personally believed in. He had affinity and passion for it. As a result, he spen ds a lot of his time distributing thousands of shoes to needy children and sometimes playing with them. Philanthropic marketing needs to offer a meaningful exposure not just to beneficiaries of the charity, people with influence should also be able to identify themselves with such businesses (Armstrong Kotler, 2011). Besides, the best talent and skills should be brought on board whenever carrying out philanthropic activities. In this regard, TOMS has been doing quite good.Advertising We will write a custom assessment sample on TOMS shoes specifically for you for only $16.05 $11/page Learn More The company has received several recognitions in United States. For instance, the company received a People’s design Award way back in 2007. In addition, TOMS has excelled beyond imagination in line with social entrepreneurship. In terms of attracting talent, Mycoskie argues that it would be an exercise in futility if employees work with the knowledge of m eeting a need somewhere while individually, they are not inspired or motivated within their line of duty. The company confirms that motivation is crucial for its workforce. In most cases, psychological desires precede motivation. An employee who is intrinsically motivated does not necessarily require to be impressed by external factors before working smart to improve the productivity of an organisation. However, most employees would appreciate to be externally motivated, either by the style of leadership in place or better working conditions, where job satisfaction is not an illusion but reality. It is therefore most important for the management at TOMS to devise ways and means of maintain a high level motivation to employees for sustained productivity (Armstrong Kotler, 2011). One away through which TOMS can motivate its huge bulk of employees is by enriching their jobs. The different roles and responsibilities assigned to employees should be designed in a manner that it will prov ide chances for growth, attaining set goals and recognizing achievements. Job enrichment should also entail greater authority among employees to exercise not just their skills and competences but also the unique talents which each one is endowed with. TOMS employees can be motivated through a well defined process of setting goals for the organisation. Studies have revealed that people tend to be motivated to work when there are certain goals to be achieved after a given period of time. At this point, it is undisputed that TOMS can attain its short, medium and long term goals once they have been set. Nevertheless, it implies that employees will only be motivated when they are part and parcel of goal setting.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Moreover, each group member within wider TOMS community should be made to visualize the importance of the goals being set. In most cases, employees will not inject an additional effort if they have no clear idea on how the set goals are going to beneficial, not just to the organisation, they should also derive quantifiable benefits upon achieving the goals (Kaynak, 2002). Goal setting as a way of motivating employees comes with its own cost if it is to be successful. Firstly, there are five core principles which the management at TOMS should bear in mind for this theory to be fruitful: the set goals should be clear, challenging, demonstrate high level of task complexity, have a feedback system and also demonstrate commitment. The performance of employees and their general commitment to the well being of a organisation is paramount. The commitment of employees in organizations in relation to corporate social responsibility is very important if any positive growth is to be realized. O rganizations which optimize on the potential of employees in their different areas of skills, competence and talent are more likely to reap huge benefits alongside meeting the needs of consumers in the dynamic market. Moreover, there is a close link between organizational commitment and the general social corporate responsibility (CSR). Through well coordinated CSR, employees and above all, the target market will be able to build long terms relationship. This will in turn create a healthy ground for customer loyalty towards consuming products and services from a particular organisation (Kaynak, 2002). One significant attribute of employee-focused CSR is that organizations can boost the performance of their employees by engaging then in social exercises like in the case of TOMS. One way through which this can be achieved is through involving the employees in the process of identification of the community needs as well as charting the way forward on how to meet the very needs. Further , organizations ought to involve the welfare and overall well being of employees in the course of discharging corporate duties. Consumers complete the channel of production and as a result, their needs should also be met. The success of the benefits derived from employee-focused can only be met if the respective organizations comply with the government requirements. Case study questions What trends in the marketing environment have contributed to the success of TOMS’s shoes? TOMS shoes has benefitted a great deal form the current marketing trends in place. It is worthy to note that trends in marketing have changed a lot especially with the introduction and adoption of internet as a marketing tool. Similar to most companies, TOMS shoes is also ridding on the merits of internet marketing. For instance, the company has made managed to market its One day Without Shoes event through the internet. By joining this marketing bandwagon, TOMS is currently well known around the world. T he second most popular marketing entails the use of Search Engine Optimization (SEO). Using search engines to locate companies and their product offering has continually grown in popularity and it has equally been good riddance for TOMS shoes. Search engines enable sites to appear and be easily seen by prospective clients. Most companies are currently are utilizing SEOs to drive more traffic into their sites. More benefits can be derived when SEO is used appropriately. TOMS is also upbeat in the use of video marketing in marketing itself to the world. It is a common and growing concept through which businesses are utilizing as an outreach channel for the target market. It is a trend that has gripped the market bearing in mind people will generally prefer to watch a video clip as a piece of advertisement in preference to reading. Video marketing engages the prospective client both by sight and sound (Wang, Wang Williams, 2010). The intensive use of social media is also taking shape and growing very fast in today’s marketing world. At first, social media was never thought to be an effective tool in marketing. However, it has gained popularity and most companies have opted for it. As a viral marketing tool, the use of social media such as facebook, twitter and blogs is generally affordable. Finally, TOMS has also not been left out in e-mail marketing. It is one way of reaching out for a large number of people within a very short time. Besides, costs associated with e-mail marketing are relatively low. Did TOMS’s shoes first scan the marketing environment in creating its strategy, or did it create its strategy and fit the strategy to the environment? Does this matter? TOMS shoes is a story of innovation and an original idea that incorporates charity as well as profit making. Its uniqueness is what makes the company stands out. As such, TOMS shoes created its own marketing strategy and then fitted it into the marketing environment with the aim of mak ing a difference in a poor child’s life as well as driving the company toward profitability (Wang, Wang Williams, 2010). There are several practices within the company that support this position. For example, the one-for-one movement is characteristically unique; for every pair of shoes sold by the company, one pair is charitably given out to a needy child. It is a simple but unique business model. Surprisingly, the strategy fitted so well into the environment since clients were well convinced that it was for a worthy cause. It really matters for a new business entering a competitive market to devise marketing strategies that will be above par relative to other competitors. TOMS shoes did not have to scan the environment first and develop parallel strategies. Rather, it came up with an unfamiliar marketing concept that has seen it grow by leaps and bounds. Is TOMS’s strategy more about serving needy children or about creating value for customers? Realistically speakin g, TOMS’s shoes serves both purposes. Firstly, Mycoskie had long thought of a business plan that would not merely generate profits, but that which would elicit passion, fun and interest. He was already running a personal company but he was not fully convinced if it was the right thing to do. According to the video case, the inception of TOMS shoes was a turning point for Mycoskie since he could do business as well as engage in charity work at the same time. From the view of things, he loves children. On the other hand, Mycoskie was also inspired by the native design of the traditional Argentina shoes. He felt that by exporting the design to United States, people will love it, and he did exactly that. For him, it was a vacation turned business venture. As can be noted both in the text and video case, TOMS shoes are found in various designs. The company is continually working on other innovative ways of improving both quality and design in order to meet the tastes and preferenc es of customers. In spite of TOMS success in the manufacture, sell and charitable distribution of shoes, the company can still widen its business scope in reaching out for a bigger population. It is pertinent to note that TOMS shoes is currently operating in just two African countries namely Ethiopia and South America. Worse still, there are millions of children who have not been reached yet. In order to improve the outreach program, it is vital for TOMS to decentralize its shoe manufacturing and marketing operations in the needy areas so that the shoe drops can be implemented quite easily. In addition, the One day Without Shoes event should be made more public and well known. The company should devise more rigorous marketing tools that will see it sell more shoes and donate more as well. For instance, Search Engine Optimization (SEO) is one area that has not been utilized optimally. References Armstrong, G. Kotler, P. (2011). Marketing: an introduction, (10th ed.), New York: Pears on Prentice Hall. Kaynak, E. (2002). Strategic global marketing: issues and trends, New York: Haworth Press. Wang, J. Wang, G. Williams, L. (2010). Able Trend: Identifying and Analyzing Market Trends for Trading Success, Hoboken: Wiley Sons. This assessment on TOMS shoes was written and submitted by user Nathalie Mercado to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.