Discussion Questions Assignment Example | Topics and Well Written Essays - 500 words - 11

Discussion Questions - Assignment Example This is the reason why you find that almost every business has to utilize the services of marketing professionals in one way or another. It is a known fact that the success of any business is directly related with the impact made by its marketers, and this includes analyses of consumers and markets, to the real adverts and sale of products. Successful businesses which are industry leaders in their own right have been found to have all of them dynamic and successful marketing teams. Another reason for studying marketing is that it aids transactions to take place. Products as we know, do not sell themselves. This means that good marketing informs and educates consumers so as to enable them look for the products they require, make better decisions about the same and get the most value out of these products. In so doing, marketing assists in exchanges between sellers and buyers, creating mutual benefit for both parties. Thus apart from basically understanding the role of marketing, in business, there is more to it such as the tremendous impact it has on society. Delivering of value is another very important reason for studying marketing. Marketing does not only deliver value to the customers, but also translates this value into the value of the organization as it creates a customer base that is reliable and leads to an increase in a firm’s sales leading to more profitability. Thus marketing delivers value to both the firm and the customer. 2. Management in marketing involves formulation of an organizational marketing strategy. Thus together with the support of the marketing and sales team, a marketing professional can estimate product demand and identify markets for the firm’s services and products. Thus management in marketing as a discipline involves practical application of techniques of marketing together with the management of an organization’s activities and resources. Management in marketing therefore involves influencing the